Push Notifications & Mobile Marketing: A Match Made in Heaven

Mobile marketing is great technique for drawing in new customers, but did you know it’s also an excellent tool for retaining your current customers?

Casino affiliate who can successfully mix mobile marketing strategies are with best practice push notification techniques, can get a lot more mileage out of their core player base.

According to a recent blog by Michael Della Penna titled, Mobile Marketing: Why Push Notifications are the Marketer’s New Power Tool, mobile users are some of the most loyal customers you can find.

He says that nearly 68% of end-users who download a company’s mobile app will also opt-in to receive more information from you in the form of push notifications.

That’s a really big deal because there’s been some pretty serious technical innovations going on at the intersection of push notification and mobile marketing.

One the best fringe benefits of this new connection is that web publishers have increased opportunities to keep their products in front of their customers.

In the retail world, this translates in geolocation technology to push special offers directly to customers in brick and mortar stores.

It’s also opened a world of possibilities for marketers who utilize tools like Apple’s Identifier for Advertisers (IDFA). IDFA helps identify quality push notification opportunities based on advanced demographic profiles.

For affiliates, that could mean tying special offers in e-mail newsletters to mobile app and web use. It could also mean developing mobile apps that are aimed at keeping loyal customers in your sphere of influence, while learning as much as possible about their gaming habits and preferences.

In short, mobile marketing is not an isolated sphere of your big picture strategies. The more you can tie mobile marketing and push notification strategies together, the better off you’ll be.

For more information on what’s going on with mobile and push strategies, check out Della Penna’s full posting at Responsys.com