You don't have to be a Madison Avenue (or even Silicon Valley) big wig to know that Google, Twitter and Facebook are big figures in the mobile advertising space. What you might not realize is exactly how big a chunk of that market these three companies control. According to a recent blog posting on Barrons.com…
A couple of weeks ago, Barry Lowenthal of The Media Kitchen published an article on Digiday about the mobile ad space and its flaws. In short, he says that mobile advertising is still broken. The argument he raises is based on his experiences with a number of new startups and their approach to mobile. Although…
Designing a mobile app that players will actually use on a regular basis is a challenging proposition. The fact is that most apps see an early usage spike followed by a dramatic drop, before leveling off. (It's a phenomenon so pronounced that the "half-life"- or time it takes to lose half your initial users -…
Yahoo! is looking to grab a greater share of the social and mobile gaming markets with the launch of its new Yahoo! Games Network. Yahoo! Games Network is a gaming platform, and software developer kit (SDK) that gives developers the framework to build out games for both the Android and iOS mobile operating systems. Besides…
Not that long ago - January this year - Gartner conducted a study on the state of the mobile app market. And while the market itself is in a very good condition, the individual app developers tell a different story. Gartner reports that less than 0.01 percent of mobile apps will be considered a financial…
No matter how you feel about Mark Zuckerberg Facebook is an internet success story that's very tough to argue against. The ubiquitous social network already has more than one in seven human beings on its roster and is projecting 2014 revenue to be somewhere around $5 billion. A success story of this scale offers a…
There's a new report released by eMarketer looking into the recent developments in the mobile advertising space. The report is titled: "Mobile Ad Targeting: After Years of 'Spray and Pray,' Signs of Sophistication Appear." If you want to have a look at the complete thing, you can go here. Keep in mind that it's available…
Congratulations! You've just dreamed up, and actually developed, an amazing mobile app that's a potential gold mine. But don't sit back and start counting your cash just yet, the hard work of developing and executing a marketing plan that actually delivers customers is about to begin. It won't be easy but, if done correctly, proper…
It's reported that 40 percent of Black Friday shopping in 2013 was done through mobile devices. Is there a more legitimate proof that mobile marketing is indeed a thing and that it brings serious results? Probably not. And that's why you really should invest in mobile marketing campaigns if you haven't already. Here are some…
The mobile revolution is quickly proving to be more than just hype as tablets and smartphones eat up more and more of our screen time. No matter where you are in the world, or what gaming vertical you're chasing, you simply can't avoid putting together some kind of mobile marketing effort. It doesn't have to…
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