Although social media has become one of the main elements of our online lives, many affiliate marketers in the iGaming space - and in general - don't know how to effectively measure their results and how to create a social media campaign that would turn out profitable. Here are some of the main things you…
By now, you're surely more than familiar with search engine optimization (aka SEO). But what about App Store optimization (ASO)? Is there even such a thing? And more importantly, can you make your next app more visible and grow its App Store rankings by experimenting with some ASO practices? Here's our take: 1. App Icon…
Optimizing your calls to action is this one thing that can bring you big results with a relatively small investment. Here's what you can do, based on some landing page examples: 1. Use Copy People Expect to See Whenever people visit your site, they do so for a certain purpose, so it's much better to…
Search engines are still the main tool people use to find relevant content, products, and basically anything else that's of interest to them at the moment. Platforms like Twitter or Facebook are still far behind when it comes to driving targeted traffic. This is due to the fact that when people search, they are basically ready…
Online marketing is a game of numbers. To some extent, the more you have of a given metric, the more successful your business is. But this mindset, although not entirely wrong, creates a lot of problems. For instance, even the brightest marketers do these mistakes: 1. Focusing on Traffic Only Traffic is important. We all…
From a technical point of view, pixel tracking is the simplest way to keep track of how many users visit a certain webpage. The value it brings for affiliates and online marketers is that such a tracking pixel can be set on a checkout page or "thank you" page, which gives you exact numbers of…
When it comes to getting free visitors from around the web, SEO is only part of the game. An equally important thing is making sure that those free visitors convert - that they take whatever action you want them to take. In other words, all your SEO efforts will mean nothing if you're then failing…
Working on your pages' conversion rates is by far the best time investment you can make in your whole website. It's the ultimate profit multiplier because it allows you to grow the number of leads or clicks you're getting every day, without increasing your marketing spend. The difficult part, though, is that it's much easier…
To give you the short version of the story, Google has just entered the domain registrar business. It's also kind of strange that they've decided to make the move this late, considering all the types of services they've been offering for years now. Being a domain seller surely fits well into their other properties and…
Click Through Rate (CTR) is undoubtedly one of the most important metrics for any AdWords account and campaign. In short, although it's not a direct relation, the higher your CTR is, the less you'll have to pay for ads. Why CTR Matters Let's look at this from a purely business-centered point of view. If you…
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