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Top 10 Google Shockers of All Time

Google is company that likes its privacy, so when they make a move, it's usually a surprise. Here are their top 10 surprises of all time. #10 - Over Optimization Slip Up: March 2012 The SEO world dissects practically every word Webspam Team Leader Matt Cutts' speaks, so its surprising that he isn't more careful…

Monetizing Online Communities: A Post-Penguin Plan

Most affiliates now understand that Google's Penguin updates have fundamentally changed the way link-based marketing and SEO plans are formulated. While Penguin recovery is possible, creating a more organic link network through guest blogging doesn't exactly pay the bills right away. That's why more and more affiliates are doing an end run around Penguin by…

Hit By Penguin? Try These Tips from Google Webmaster Forum

Google's recent Penguin update is rapidly earning a reputation as an SEO nightmare for affiliate partners. Penguin pretty much redefined link building practices that had been in practice for almost a decade and left many webmasters starting, pretty much, from scratch. Not surprisingly, there's no shortage of articles advising publishers how they can beat Penguin's…

Google Panda News, Refreshes and Updates: June 2012

Google Panda updates are a permanent fixture on the SEO scene these days. Every month the search engine giant refreshes or updates the Panda algorithm that's such a headache for so many in the affiliate marketing world. It's worth noting that most of the developments this month revolve around refreshes rather than actual updates. Google…

Google Penalties Guide

If you've been in the gambling affiliate business for any length of time, you know that Google has a remarkable amount of power over your livelihood. Practices such as paid link exchanges that are perfectly acceptable one day can cause you to drop off the map entirely the next based on little more than a…

2012 Gambling Mid-Year Report

So far 2012 has been a very active year for anyone involved in the gambling industry. Legalization and liberalization efforts across the globe are starting to bear fruit for affiliates and casino partners. Here's a quick wrap-up of the big stories that gaming industry insiders and affiliate partners are talking about. New Jersey Goes Rogue…

Google Panda, Penguin Updates May 2012

Since Google rolled out the Penguin update in late April, the eyes of the SEO world have drifted away from the last big update, Panda. But that doesn't mean Google has forgotten about its favorite bear. Every month brings more updates to the dreaded algorithm update that webmasters should know about. Here are a few…

Google Rolls Out Penguin 1.1

While most American workers were getting ready for the Memorial Day holiday, Matt Cutts' web spam team at Google were rolling out Penguin 1.1. The latest incarnation of the feared algorithm update is really considered more of a refresh than an actual update, but that won't be much comfort to anyone impacted by the Penguin's…

Google Penguin Impact Examined

[caption id="attachment_21829" align="alignright" width="225" caption="Cutts calls Penguin a success."][/caption] It's been one month since Google unleashed its Penguin update on the Internet and plenty of casino affiliates are feeling the impact. But are there some positive effects from the sweeping refresh? In a recent interview with Searchengineland reporter Danny Sullivan,  Google's Matt Cutts laid out…

Wall Street Journal Discusses Google Penguin

Anyone who makes their living on the Internet is intimately familiar with the Google's constants update and their impact on business. But outside of our narrow sphere of commerce, the battle for page rank supremacy has gone, pretty much, unnoticed. But an article in Wednesday's Wall Street Journal (WSJ) titled, As Google Tweaks Searches, Some…