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Long Term Link Building: What’s The Best Strategy?

What's more important for long term link building strategies... title relevancy or domains? That question was posed to the panelists on our recent SEO Roundtable titled, How iGaming Affiliates Can Recover from Google Penguin.  More specifically, a CAP reader asked if there would be any value to a great blog post with the term casino…

Google Penguin Still Packs a Punch Four Months Later

Penguin has caused plenty of headaches. It's been four months since Google unleashed their Penguin update and many SEOs are still picking up the pieces. Penguin not only impacted revenue and traffic, it also radically altered the foundation of SEO, and link building in particular This week, those same SEOs were dealt another big blow…

How to Execute a Future Proof Link Building Campaign

[caption id="attachment_25466" align="alignright" width="230" caption="Link building is a hands on, labor intensive project these days."][/caption] While trying to bounce back from the impact of Google's recent Penguin update, many webmasters have serious questioned whether link building is still a valid SEO strategy. The truth of the matter is that quality link building techniques are still…

Google Panda 3.9.1 Refresh Unrolled

[caption id="attachment_25661" align="alignright" width="300" caption="A Panda update so small, few noticed it at all."][/caption] Google unrolled Panda 3.9.1 on Monday, though the impact of the once-feared update is fairly limited at this point. According to a Tweet from Google's official Twitter account, this latest refresh, once again, impacted around 1% of all queries. The last…

Google’s Traffic Change Warnings Clarified

For the past few months  webmasters have been reporting a huge uptick in the number of automated messages and warnings on their Google Webmaster Tools dashboard. The messages warn of everything from unnatural links to bad practices. One that's been getting a lot of attention on SEO forums is the Big Traffic Change Warning. That…

Matt Cutts Warns of ‘Jarring’ Penguin Update

[caption id="attachment_25490" align="alignright" width="283" caption="I think we're going to need a bigger boat."][/caption] Matt Cutts is warning that the next Google Penguin update will be, "jarring and jolting," for SEOs. Given his normally cryptic choice of words, this statement is setting off alarm bells throughout the SEO world. Cutts made his statements at the SES…

Top 3 Factors Google Considered When Creating Penguin

Penguin was such a far reaching update that narrowing down its real intent is kind of tricky. During CAP's recent SEO Roundtable, How iGaming Affiliates Can Recover from Penguin, we asked some top SEO experts: What three factors they thought Google looked at when they created Penguin? Here's the three factors Bastian Grimm; Kay Schaefer;…

Did Google Just Unleash a Penguin Update?

SEO forums are once again buzzing with rumors of a Google Penguin refresh or update though, as is normally the case, hard details are hard to come by. As of this writing, there has been no official announcement from Google on the subject. This current round of buzz is centered on a forum threads  titled…

Finding SEO Advice That Really Works

Search engine optimization is a practice that requires a fair amount of guess work. After all, Google is pretty stingy with details about how they really want things done. Not only that, but SEO best practices can change dramatically overnight. (If you don't believe that, then you weren't impacted by Penguin or Panda.) In the…