NHL Content and Promotion Tips

[caption id="attachment_32081" align="alignright" width="150" caption="The NHL is back!"][/caption] Will the NHL's shortened season kill off interest in hockey betting this season? That's a question that many sports betting affiliates are asking now that the hockey professionals are back in business after a labor dispute iced most of the 2012-2013 season. It's definitely not too late…

Promoting Super Bowl Prop Betting

[caption id="attachment_31907" align="alignright" width="207" caption="Prop betting starts with the National Anthem and coin toss."][/caption] Super Bowl proposition betting is niche sports betting market that's growing bigger every year. For players, prop bets are an opportunity to have some fun during the big game, whether it turns out to be a blowout or not. For sports…

Finding Guest Bloggers for Your Sports Betting Sites

Sports betting affiliates who are tired of dealing with content headaches should consider working with handicappers and fan site creators on a guest blogger basis. After all, sports fans are some of the most prolific content creators on the web. Developing a network of reliable guest bloggers can not only help draw traffic and links,…

Getting Your Sites Ready for Super Bowl XLVII

NFL football betting represents a huge chunk of revenue for sports betting affiliates and Super Bowl XLVII is their last crack at the lucrative market until August. Every year serious bettors and newbies drop upwards of $10 billion on Super Bowl betting. According to an article that ran in the Dallas Morning News, only around 1%…

Is the UFC a Good Bet for Sports Betting Affiliates?

[caption id="attachment_31641" align="alignright" width="197" caption="UFC champ Anderson Silva has 2.9 million Twitter followers."][/caption] In 2012 there were a total of 341 Ultimate Fighting Championship (UFC) fights spread out across 31 events and 14 pay-per-view events. It's incredibly popular with young men in the 20's and UFC PPV events regularly draw 350,00-450,000 buys. With so much…

Sports Handicappers: Why They’re Good and Bad

[caption id="attachment_31537" align="alignright" width="256" caption="Handicapping legend, Jimmy the Greek"][/caption] In the world of sports betting, players are always on the lookout for any edge they can get over the house. That's why most sports betting affiliates employ a sports handicapper (or two) to help attract and convert players. But in a business that's built on…

College Football Bowl Season Content & Social Media Tips

College football's bowl season is a 35-game, 70-team, month-long mini-season that gives sportsbook affiliates a last crack at converting college football bettors. That bevvy of bowls covers a huge range of fans and is the perfect way to kick-start your social media efforts in a big way. College Bowl Content While nowhere near as popular…

World Series Promotions for Sportsbook Affiliates

The San Francisco Giants and Detroit Tigers are going head to head in the World Series this year, giving sportsbook affiliates a quick break from football promotions. Though the Giants have taken a commanding 2-0 lead, the Series is heading to the Motor City for the next three games. The Tigers are 50-31 on their…

Online NFL Betting: A Fan’s Guide

Betting on NFL games online is a lot of fun and nowhere near as complicated as it seems to first time bettors. In fact, with the huge array of deposit bonuses and betting options offered by most online sports books, there's a bet that's right for just about every NFL fan. Once you've got the…