Kentucky Derby This Weekend – Are You Ready?

[caption id="attachment_33888" align="alignright" width="260" caption="Churchill Downs"][/caption] Every year horse racing fans lay down right around $100 million in bets on the Kentucky Derby. That's a sizable chunk of cash and, since horse betting is perfectly legal in the United States, the Run for the Roses offers up a huge pool of potential conversions. North American…

BetFred Develops Mobile Sportsbook In-House

Betfred is launching a new mobile sportsbook that was developed completely in-house. The new software replaces their old Mfuse platform and will be available on a limited basis to 5,000 players as early as next week. The company's decision to develop their own app, instead of buying one out-of-the-box, says a lot about about their…

Nevada Eyes Sports Betting Expansion

[caption id="attachment_33562" align="alignright" width="276" caption="It sure looks like Wall Street"][/caption] Nevada's legal sports betting monopoly is facing serious competition for the first time in decades and the Silver State isn't taking the challenge lying down. This week state lawmakers are debating a law that would allow investor to pool their money and bet as a…

Kentucky Derby Promotions and Content Tips

[caption id="attachment_33468" align="alignright" width="271" caption="Churchill Downs, home of the Kentucky Derby"][/caption] The Kentucky Derby is one of the few sporting events that Americans can legally wager on without visiting Nevada. It's also an event that's seeing increased popularity thanks to whiskey soaked parties and ladies in big hats. Put these factors together and the Run…

Churchill Downs to Purchase Maine Casino

[caption id="attachment_33376" align="alignright" width="240" caption="The Oxford Casino, Oxford, Maine"][/caption] Churchill Downs, the American horse track and casino operator, is purchasing the Oxford Casino in Oxford, Maine for around $160 million cash. Though Churchill Downs is best known as the operator of the fabled Kentucky Derby, the company also owns a number of land-based casinos and…

NCAA Basketball Tournament Promotion Tips

NCAA Basketball Tournament pools and wagering gets bigger every year as the tournament itself has expanded to 68 teams in recent years. If current trends hold, sports bettors will drop upwards of $12 billion dollars on the road to the Final Four this month. Of that staggering number, it's estimated that just $100 million goes…

Promoting NCAA Basketball All Year (Not Just During the Tournament)

[caption id="attachment_32256" align="alignright" width="273" caption="NCAAB is a lot more than March Madness."][/caption] NCAA basketball is something most sports bettors, and sports betting affiliates don't think about much until March Madness begins. That's too bad, because NCAA basketball fans some of the most digitally active and engaged fans in all the sporting world. What's more,  with…

Massive Soccer Fixing Ring Exposed

[caption id="attachment_32231" align="alignright" width="300" caption="Europol Director, Rob Wainwright (center)."][/caption] A Singapore-based criminal group may be responsible for fixing as many as 700 professional soccer matches worldwide, including World Cup Qualifiers. That's the conclusion of a 19-month investigation by Europol. Of the 680 suspicious matches identified, 380 were played in Europe. What's especially distressing to soccer…

Betsson Launches Social Gaming App

[caption id="attachment_32209" align="alignright" width="208" caption="MyFootball Connect screen shot."][/caption] Bettson is jumping into the social gaming market with a new sports product called, MyFootball Connect. The new app uses Premier League soccer as the basis for a bingo-style social game and community. MyFootball Connect offers players social features, like chat, as well as real prizes like…

Superbowl Aftermath: Keeping NFL Bettors Engaged

[caption id="attachment_32178" align="alignright" width="275" caption="The party's over. Now what?"][/caption] Super Bowl XLVII is in the books and while Ravens fans are celebrating, sports betting affiliates are going into mourning. That's because once the NFL season ends, US-facing sports betting all but grinds to a halt. Besides choking off revenue, this slow season means that some,…