2014 Kentucky Derby Content Tips & Promotions

The Kentucky Derby, a.k.a. The Fastest Two Minutes in Sports, is approaching faster than the well-conditioned colts that run it.

That’s great news for sports betting affiliates because the Run for the Roses is one of those events that appeals to huge demographic slices, not just your run-of-the-mill sports bettors. (No offense to run-of-the-mill sports bettors because you guys are great!)

In the run up to this massive event, which takes place on Saturday, May 2, sports betting affiliates have the opportunity to convert new players while taking advantage of some pretty sweet promotions and bonus offers.

Here are some Derby promotion tips and content ideas to help get you started.

Kentucky Derby Content Ideas

Did you know that Churchill Downs, the home of the Kentucky Derby, was founded by the grandson of William Clark (the latter half of Lewis and Clark)?

Did you know that the Derby serves more than 120,000 mint juleps in its signature glasses over the course of the event?

These facts, which are readily available on the web, are just a few of the nuggets that form the rich history of American horse racing’s biggest event. That means that coming up with Buzzfeed style list content for your Derby promotions shouldn’t be all that difficult.

If you’re looking for something a little more technical, but still web-friendly, consider lists like, Five Things the Last Five Derby Winners Have in Common; or Seven Kentucky Derby Winners Who Were Total Longshots.

 Party in the U.S.A.

Horse racing is just about the only form of sports betting that’s legal in most parts of the United States. That makes Derby promotions an excellent way to start building up a substantial database of American players.

US-facing Derby promos can be tied into the rapidly growing trend of big Derby Day parties. These parties are particularly popular amongst younger demographic segments who are the people who represent horse racing’s best shot at staying relevant – and solvent – in the years to come.

Because younger Derby fans probably aren’t familiar with can be courted with FAQ-style content that walks them through the basics of betting online and why horse betting is legal. Another route to younger bettors’ hearts is through slideshows of over-the-top Derby hats and fashions.


Twin Spires – For betting that comes straight from the horse’s mouth, it’s tough to beat Twin Spires. They’re the official affiliate program for Churchill Downs; are open to US players; and are an obvious choice for Derby promotions. Twin Spires pays a CPA of between $60-$80 (depending on the number of signups) and is backing their promotions with a new set of banner ads.

Bet 365 – Though the Run for the Roses has plenty of American appeal, it’s also an event that captivates a worldwide audience. If you’re looking for a large global footprint, with an emphasis on the UK, Bet 365 is definitely worth checking out. Bet 365’s affiliate program pays out a 30% revenue share and is well regarded in the industry.

PafPartners – With a huge international audience and localized content in multiple languages, ParPartners is always a good choice for sportsbook affiliates. CAP readers who sign up with PafPartners can enjoy a 40% revenue share for their first three months with the program.