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How to Link Build Without Potentially Harming Your Business

Back in the early days of search engine optimization (SEO), link building was one of the best ways to grow your online presence. But unfortunately, poor practices led to several problems. Google has become increasingly strict on websites that perform link building in a traditional sense, and financial penalties are at an all-time high.  But…

Google Bans the Use of Rich Snippets for Gambling Products

Keeping up with Google’s changes is difficult, to say the least. The company releases thousands of updates annually, and – as a gambling affiliate brand – you need to consider that you might be subjected to further restrictions with any one of these updates. In June 2022, Google opted to remove its rich snippets for…

SEO Tips: 5 Things to Prioritize as an Affiliate

The vast majority of affiliates rely on SEO traffic to drive visitors to their sites and to generate those all-important clicks, conversions, and FTDs. But meeting the ranking guidelines set by Google and other search engines is no mean feat – ranking factors change all the time and as do the most effective SEO techniques…

Content and Authors: What Google Says You Should be Doing

Google’s search engine metrics are ever-changing and trying to keep up with each update is difficult if not impossible, especially for smaller sportsbook and iGaming affiliates. The Google algorithm changes multiple times a year, and it’s up to you as a website owner to ensure that your site maintains best practices so that it doesn’t…