Executing a full-throated SEO plan is not something that can be done once and forgotten about. It's an ongoing process that must be revisited often and audited on a regular basis. Assuming that your actually auditing your SEO strategies, there are some steps that you should be taking based on the information gathered from the…
Website migration is a stress inducing experience for most SEO consultants and content marketing professionals. After all, it takes a lot of time and effort to build up page-rankings and not very much time to lose them completely while migrating to a new server. But it doesn't necessarily have to be that way if you've…
How important are social media platforms to your overall SEO strategy? If you haven't been speaking the words, "SEO" and "social media in the same breath, you're leaving plenty of SEO juice on the table. That's the advice of Mark Traphagen, Content Strategy Director at Perficient Digital. In a recent posting on SEO Journal titled,…
When it comes to Google search results, even the most casual student knows there's only so much you can do to influence your ranking. At a certain point, you have to have confidence that your content is good enough to help boost your overall results. When it comes to Google's Knowledge Graph, however, content creators…
One glaring fact that every small web publisher knows about SEO is that implementing an effective SEO strategy is not cheap. So why is it that so many publishers fall for pitches from SEO hucksters who make big promises, but offer low, low prices? It's a paradox that's easy to understand. After all, money is…
When was the last time you seriously updated your digital marketing strategy? If you're like most small publishers and casino affiliates, you've probably developed a strategy that worked for you somewhere down the line, and haven't spent much time updating it in recent times. But, as we all learn eventually, the marketing strategy that worked…
You don't need to be an SEO expert to know that creating and managing a successful SEO campaign can be a genuine time suck. From the initial keyword search to the daily monitoring, your time is no longer your own when you're chasing down the search black hole. But does it have to be this…
Matt Cutts, the man whose face defined the SEO-era at Google, has officially resigned from the search giant to continue his work with the United States Digital Service (USDS). Two years ago, the Oracle of SEO stepped away from his work with the infamous Google Webspam Team to take a break and a less public…
