If you are already running an online sportsbook or casino affiliate website, you will likely have chosen WordPress as your content management system. If you have then you made a good decision; it’s the most popular website builder in the world for a reason. Of course, choosing the right website builder means nothing if you…
As your affiliate brand grows, you’ll probably notice that spammers start targeting your website. This is common in every niche, but even more so if you’re in the iGaming sector. Google has clamped down significantly on spam in recent years, and it shows no signs of slowing down in its quest. Not dealing with spam…
If you’ve been in the affiliate space for a while, you’ve probably found yourself writing meta descriptions and titles by default. The practice is commonly believed to be crucial for improved SEO, but is that actually the case? The simple answer to that is yes and no, and the reasons for it being no will…
Being an affiliate is not as easy as many think it is, especially for those that focus on Search Engine Optimization to drive traffic to their sites. This requires not only a comprehensive understanding of SEO, but also the ability to create and publish content to the highest possible standards. And all of this needs…
Reviews of online sportsbooks and casinos are the foundation of most affiliate brands and as such must be of the highest quality. But that is not always the case, with affiliates taking a volume over value approach to reviews so that they can quickly onboard brands and offer more options to their players. Those that…
The vast majority of affiliates rely on SEO traffic to drive visitors to their sites and to generate those all-important clicks, conversions, and FTDs. But meeting the ranking guidelines set by Google and other search engines is no mean feat – ranking factors change all the time and as do the most effective SEO techniques…
Google’s search engine metrics are ever-changing and trying to keep up with each update is difficult if not impossible, especially for smaller sportsbook and iGaming affiliates. The Google algorithm changes multiple times a year, and it’s up to you as a website owner to ensure that your site maintains best practices so that it doesn’t…
Running an affiliate business means managing a lot of moving parts, from website development to content and SEO. In terms of SEO, a key area that divides opinion is around link building and the process of disavowing links. Some believe this necessary while others question its legitimacy. As such, gaining a more comprehensive understanding of…
Do you remember the days when link building was largely about securing backlinks at any and all cost? I think it’s fair to say those days are now over. Google has become much smarter in recent years, and affiliates adopting these practices have found out the hard way that still using these tactics can lead…
When building a website for your affiliate business, you’ll find plenty of options to consider: Squarespace and Wix, to name two. But despite the growing number of service providers, WordPress remains one of the most popular options for affiliates of all sizes. Why is this the case, though? What are the pros and cons…
News in the iGaming and Sports Betting affiliate world moves fast.
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