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SEO Tips: 5 Things to Prioritize as an Affiliate

The vast majority of affiliates rely on SEO traffic to drive visitors to their sites and to generate those all-important clicks, conversions, and FTDs. But meeting the ranking guidelines set by Google and other search engines is no mean feat – ranking factors change all the time and as do the most effective SEO techniques…

Content and Authors: What Google Says You Should be Doing

Google’s search engine metrics are ever-changing and trying to keep up with each update is difficult if not impossible, especially for smaller sportsbook and iGaming affiliates. The Google algorithm changes multiple times a year, and it’s up to you as a website owner to ensure that your site maintains best practices so that it doesn’t…

Technical SEO: What is a disavow?

Running an affiliate business means managing a lot of moving parts, from website development to content and SEO. In terms of SEO, a key area that divides opinion is around link building and the process of disavowing links. Some believe this necessary while others question its legitimacy. As such, gaining a more comprehensive understanding of…

The Advantages of Building Your Affiliate Site in WordPress

  When building a website for your affiliate business, you’ll find plenty of options to consider: Squarespace and Wix, to name two. But despite the growing number of service providers, WordPress remains one of the most popular options for affiliates of all sizes. Why is this the case, though? What are the pros and cons…