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Is Yoast all it’s cracked up to be?


If you are already running an online sportsbook or casino affiliate website, you will likely have chosen WordPress as your content management system. If you have then you made a good decision; it’s the most popular website builder in the world for a reason.

Of course, choosing the right website builder means nothing if you don’t optimize your content for SEO. One of the best plugins you can use is Yoast; in fact, it claims to be the #1 SEO plugin for WordPress!

How true is that, then? What can you do with Yoast SEO, and how much does it cost? Let’s investigate.

What Is Yoast SEO?

Yoast SEO is a comprehensive tool for WordPress websites. The platform has been around since 2010 and is owned by Yoast BV, a Dutch company with its headquarters in Wijchen. At the time of writing in June 2022, more than 13 million websites have integrated Yoast.

With Yoast, you can find plugins for several types of SEO – as we’ll talk about in a moment. While you will find a free version, you can also upgrade to a premium plan if you want more tools at your disposal.

What Are Yoast’s Best SEO Features?

Now you’ve got a better understanding of what Yoast is, we can start looking at some of its best features. Below are four you should check out.

Multilingual Services

While you might be reading this article in English, we understand that there’s a chance it isn’t your first language. If you operate your website in a different language, or you’re thinking about expanding into a new market, you will probably add pages in that particular language.

Multilingual websites can use Yoast to great effect. The product is easy to use with 20 different languages available including:

  • Dutch
  • Norwegian
  • Arabic
  • German
  • Italian
  • Spanish

While you should still hire a writer that can speak the native language when expanding into new markets, Yoast makes it easy to check their content from an SEO perspective.

Traffic Light System

If you’re new to SEO, you’re probably learning a lot as you go along. And we certainly don’t expect you to be able to do the ins and outs of optimizing your website straight away. In such instances, you can benefit greatly from a little help – and Yoast offers this with its traffic light system.

Yoast’s traffic light system works on all pages, and it tells you whether you’ve got work to do or if your content is good to go. You can choose a focus keyword, and the tool will also analyze your text to ensure you’ve got enough mentions, backlinks, etc to stand a chance of ranking for that term.

Various SEO Plugin Types

Of course, SEO isn’t the same for every website. Depending on the type of affiliate site you operate, your needs might vary a little. Luckily, Yoast makes it easy for you to optimize more accurately. With Yoast, you can use specific plugin tools for various kinds of websites. These include news and local.


Yoast has a wide selection of pricing structures. If you’re on the fence about using the platform, or you don’t yet have the budget to purchase a plan, you can get started with the free version. You’ll get a suite of SEO tools, plus academy training and other support and features.

Alternatively, you can purchase Yoast Premium. You can avoid dead links on your site, along with receiving content quality suggestions and more. It costs $99 per year.

If you need something bigger you can get the Plugin subscription, which gives you multiple Yoast plugins and 24/7 updates, and more. Plans cost $229 per year if you pay upfront and $22 per month if you’d rather pay monthly.

Will You Use Yoast SEO to Grow Your Casino Affiliate Business?

If you have a WordPress website, Yoast is perhaps the best SEO plugin tool you can use. You’ll find plenty of useful tips, along with real-time grading of your work to ensure that you feature in search engines.

Once you’re ready to scale, you’ll find plenty of potential upgrade options as well. So, why not give it a try?

If you want to grow your affiliate business in the long run, you’ll find plenty of potential partners on Casino Affiliate Programs. Join now to learn more!