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Technical SEO: What is a disavow?

Running an affiliate business means managing a lot of moving parts, from website development to content and SEO. In terms of SEO, a key area that divides opinion is around link building and the process of disavowing links. Some believe this necessary while others question its legitimacy. As such, gaining a more comprehensive understanding of…

The Advantages of Building Your Affiliate Site in WordPress

  When building a website for your affiliate business, you’ll find plenty of options to consider: Squarespace and Wix, to name two. But despite the growing number of service providers, WordPress remains one of the most popular options for affiliates of all sizes. Why is this the case, though? What are the pros and cons…

SEO Tracking: Ahrefs vs. SEMRush

As your affiliate business begins to grow and more resources become available, you’ll naturally want to improve the tools you use. Part of this might include subscribing to tools that can help you with keyword research and search engine optimization (SEO). Two of the most popular platforms in this respect are Ahrefs and SEMRush. To…

A Quick Guide to Keyword Research

The vast majority of affiliates still rely on SEO for generating a significant chunk of their traffic. That is why keyword research remains such an important factor when it comes to devising a content plan and creating the pages that make up your site. On the face of it, keyword research is pretty straight forward.…

Why UX is Important for Affiliates

For many years, affiliates have been focused on creating the best quality content to out-rank their competitors in the Search Engine Results Pages (SERPS). But the biggest search provider of them all, the mighty Google, now expects more than just great content and wants to see that its top-ranking sites deliver a seamless user experience,…

What to do once the SEO audit is done

Executing a full-throated SEO plan is not something that can be done once and forgotten about. It's an ongoing process that must be revisited often and audited on a regular basis. Assuming that your actually auditing your SEO strategies, there are some steps that you should be taking based on the information gathered from the…

Ensuring a successful website migration that preserves SEO

Website migration is a stress inducing experience for most SEO consultants and content marketing professionals. After all, it takes a lot of time and effort to build up page-rankings and not very much time to lose them completely while migrating to a new server. But it doesn't necessarily have to be that way if you've…

Back to basics: social media drives SEO

How important are social media platforms to your overall SEO strategy? If you haven't been speaking the words, "SEO" and "social media in the same breath, you're leaving plenty of SEO juice on the table. That's the advice of Mark Traphagen, Content Strategy Director at Perficient Digital. In a recent posting on SEO Journal titled,…

Make the Most of SEO with Google’s Knowledge Graph

When it comes to Google search results, even the most casual student knows there's only so much you can do to influence your ranking. At a certain point, you have to have confidence that your content is good enough to help boost your overall results. When it comes to Google's Knowledge Graph, however, content creators…