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Ahrefs vs. Moz Pro: Which SEO Tool Should You Choose?

Once you’ve built a steady cash flow, you’ll probably want to start upgrading tools in your affiliate business. And when doing so, you will find plenty of top-teir SEO solutions that can help you reach a bigger audience.

Ahrefs and Moz Pro are two of the most popular SEO tools on the market. Which is a better choice for you, though? This article will compare the two platforms; you’ll learn about their pricing and discover their pros and cons.

What Is Ahrefs?

Ahrefs is one of the most popular SEO tools on the web, and it’s used by some of the world’s biggest companies. The solution has several features you can use, including keyword generators for both search engines and YouTube.

With Ahrefs, you can find keywords for multiple search engines; a specific tool for Bing is included alongside its Google capabilities. The website also has a huge range of resources to help you become better at SEO, such as in-depth guides.

What Is Moz Pro?

Like Ahrefs, Moz is a very popular SEO solution with several companies. It’s also one of the most established names in the SEO space, having initially been founded in 2004. The company has offices in Seattle and Vancouver.

Moz Pro is the company’s most extensive collection of SEO features, and you can use the solution to find a huge range of keywords for various topics. The platform enables you to check out keyword lists, find out how your competitors are performing and more.

Ahrefs: Pricing

Ahrefs has four pricing plans. Lite, which is at the bottom end, starts at $99 per month; it includes a rank tracker, and you can also set up alerts for your website.

Standard is the next tier up, and pricing starts from $199 per month. You can access a site explorer, in addition to receiving updates for search engine ranking pages (SERPs).

Advanced costs $399 per month as an entry point. You can view up to two years’ worth of history, while also having the opportunity to utilize Google Data Studio.

The most expensive plan is Enterprise, which begins at $999 per month. You have access to various access management tools, and you can list your company in Ahrefs’ directory.

Moz Pro: Pricing

Moz Pro allows you to pay monthly, but it’s less expensive if you purchase an annual subscription. The prices you see below are based on an annual plan, as opposed to the former.

Standard is the least expensive paid plan, and it costs $79 per month with an annual subscription. You can run up to three campaigns and run up to 150 keyword search queries per month.

Medium costs $143 per month, and it’s the next tier up. You can run up to 10 campaigns, and you have access to up to 5,000 keyword search queries per month. Moreover, you can create up to 30 keyword lists.

Large is priced at $239 per month, and gives you the opportunity to run up to 25 campaigns. You can run up to 100 research queries on competitors, along with 15,000 general keyword queries.

Premium is the most expensive plan, coming in at $479 per month. You can create up to 50 campaigns and perform 30,000 keyword search queries per month.



Ahrefs has several benefits, and one of the main ones is that it has tools optimized for several platforms. You can use the solution to find keywords for Bing, Google, Amazon and more.

Ahrefs is also very user-friendly, and one could argue that its interface is a little more modern than Moz. If you’re a beginner at SEO, you shouldn’t have too many issues navigating it.

Another benefit of Ahrefs is that you will find a huge range of resources to improve your knowledge.

Moz Pro

Moz Pro enables you to perform a significant number of keyword searches per month, helping you create better content and rank better as a result.

You will also find a very comprehensive suite of features with Moz Pro, including site crawl statistics and in-depth keyword reports.



Ahrefs is one of the best SEO tools in the market, but it’s also quite expensive. If you’re still relatively new in the iGaming affiliate space, you might not have the budget for its higher-end subscriptions.

Another drawback is that while Ahrefs has an extensive suite of SEO tools, you might find that there are too many features to really make use of.

Moz Pro

When using Moz for languages other than English, you might not find it as simple to use as Ahrefs.

You might also notice that Moz’s interface is a little trickier to navigate than Ahrefs, which could result in a bigger learning curve.

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