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A Guide to Setting Up a PPC Campaign on Bing

When considering the best platform for paid advertising, the vast majority of online sportsbook and casino affiliates turn to Google. After all, it’s the world’s largest search engine so why would you not use it? While advertising on Google can certainly yield results, you should also think carefully about how you can make yourself stand…

January 2014 SEO & Google Update

Whether you think SEO is dead or not, that company called, Google, still probably has a lot of pull on your day-to-day web marketing activities. What follows are a few headlines from January, 2015's SEO, Google Update, PPC and content marketing news that might have slipped past you while you were busy trying to figure…