Ask ten of your friends to name a social gaming company and, chances are, most of them will say, "Zynga." With that kind of name recognition, and the massive head start they had on the rest of the market, you'd think that Zynga would be dominating the social casino market, but they're not. Just last…
Paddy Power will be paving new ground in the real money social gaming space when Paddy Power In-Play, Facebook's first RMG sports betting app goes live later this summer. Being the first-to-market in this sector gives Paddy Power, and its affiliate partners, a major edge over their competitors in the sports wagering market. Paddy Power…
Your ability to understand your players' needs can make or break your affiliate business. The thing about being in this line of career is that you always have to strive to deliver the exact thing your customers need/want the most. And the challenging part is to find a way to discover what those needs actually…
The marketing space for online business changes fast. And if we want to keep our affiliate businesses above the surface, so to speak, we should always pay close attention to what's going on and how to take advantage of the current trends. Here's a list of 10 digital media marketing trends to look into in…
Using Facebook for affiliate marketing is one of the more popular marketing methods out there but not the easiest one though. Affiliates, and online gambling affiliates especially, have to face various restrictions and difficulties in reaching the best target audiences. Having your site syndicated to Facebook is one of the possible solutions. Even though it…
Facebook advertising is undergoing a number of changes designed to reducing advertiser confusion and simplifying existing advertising products. The changes involve the elimination of almost half of Facebook's 27 ad units and will be rolled out over a six-month period. Sponsored Stories Facebook's most visible advertising change is to the (much-reviled) Sponsored Stories. The new…
A couple of months ago, we went through the complete process of how to create Facebook fan page for your poker portal or blog. So today, let's talk about some of the advanced techniques that you can use to make it popular and, more importantly... profitable. Building Your Page First of all, it's probably a…
Meta tags have been around practically as long as the World Wide Web and are the foundation of search engine optimization. As the Internet has opened up to include social media, meta tags have tagged along for the ride. Social media meta tags allow SEOs to create robust Tweets and Facebook postings that really stand…
Is Facebook Home the next big thing in the mobile world; or is it Facebook's biggest blunder ever? The answer to that question depends not just on who you ask, but also on whether you think Home is supposed to be a phone or an app. Facebook (Phone) Home The first thing to know about…
Despite the initial doubts, social media has proven to be a valuable tool for marketers all over the web. For instance, can you imagine your online presence without Twitter or Facebook? It's not a surprise that there's more and more tools and platforms being released every year. So here are some of the new tools…
News in the iGaming and Sports Betting affiliate world moves fast.
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