When running your affiliate business, you may find yourself questioning whether you should post content weekly, monthly, daily, or even several times a day. It’s a difficult question to answer, too, because the truth is that it really depends on the type of affiliate site you are running and the content your audience is seeking.
You also need to consider other factors such as ensuring that your quality does not get compromised if you decide to ramp up output.
In this article, we’ll help you figure out how frequently you should publish content to your affiliate website. You’ll also learn best practices for ensuring your content ranks.
Before we talk about how frequently you should post, it’s worth talking about ranking content. What does it mean, and how do you even rank your content in the first place? Let’s hop in and find out.
What Does Ranking Content Mean?
Ranking content refers to how well your blog posts, pages, and everything else on your site shows up in Google’s search results. It goes hand-in-hand with search engine optimization (SEO), which is all of the practices you’ll undertake to ensure that your website remains on the right side of Google’s updates.
Ranking content is usually via organic means, and it typically takes a lot of time for it to rank highly in the SERPs. You’ll often need to wait a minimum of three months to see results, and it’ll typically take regular updating for you to stay ahead of your competitors.
How Do You Rank Your Content?
First and foremost, you rank your content by producing content that is worth reading, watching, and listening to. If your content is irrelevant or full of typos, you will struggle to build credibility and – therefore – rank highly.
Content will only rank if it answers the questions and queries that people are searching in Google. In order to determine what your audience is searching for you will need to undertake comprehensive research. Of course, securing links to your content helps build authority into your site – another ranking factor – but this must be done authentically.
How Often Should I Post?
Answering how frequently you should post differs depending on what you do, and which niche you’re in. The following sections will, however, help you to figure out the ideal content output for your site.
Content Posting Frequency
Many resources say you should publish at least one blog post per week, and this is something you’ll see several businesses doing. Once per week is an optimal posting frequency in many cases, and doing so will allow you to gather momentum without overwhelming yourself.
Over time, however, you will probably want to increase how often you post. Many affiliate sites publish multiple times per day, but these often have large teams of writers and editors to keep up with this output. So, resources have a say in the matter as well.
You’ll also need to think about whether the content you publish is short or long-form. For longer pieces, such as reports and whitepapers, you publish these less frequently.
Don’t Forget the Essentials of Content Writing
Even if you publish multiple articles each day, you cannot ignore the essentials of content writing. Regardless of your niche, it’s non-negotiable that you publish error-free writing and use reputable sources to back up the information you include.
Similarly, you will need to ensure that your content matches what your audience is looking for. As a result, you’ll need to do research in search engines and on social media to find out; the good news is that your followers are probably already telling you what they’re looking for.
Another important aspect of content writing is to remain consistent. You’re better off regularly publishing a smaller number of articles than going months without any new content and then uploading a large batch of pages.
Updating Your Old Content
As your content portfolio builds, you’ll need to keep your old articles up to date. Doing so can help you rank better in search engines, and it’s also good for ensuring that you maintain credibility with your audience.
When updating your old content, go through and remove all links that are now either outdated or no longer accurate. Similarly, you should ensure that you’ve refreshed any old statistics and ensure that you catch typos that you hadn’t previously noticed.
You Should Post Content Regularly, But Make Sure You Don’t Compromise on Quality
Knowing when to publish is crucial for growing your affiliate business, and you’ll need to typically post on a regular basis. However, the frequency of which you publish depends on multiple factors – such as the type of content you produce.
Regardless of whether you publish once per day or once every quarter, you need to keep the basics of content production in mind. Keep these tips handy and you’ll ensure that you get to where you need to be.
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