Groupon is launching a new, global affiliate marketing plan that’s designed to streamline their current affiliate model.
The new Groupon Partner Network (GPN) brings their entire affiliate marketing model under one roof and eliminates third party partners like Commission Junction from the channel.
GPN covers a huge swath of planet with outposts in 34 countries with over 10,000 content producers. Affiliate partners will also have access to a host of new reporting and tracking tools designed to boost conversions.
Anyone who’s been following Groupon’s rapid rise and decline won’t be surprised to see the company consolidating operations. The social coupon pioneer has been steadily losing market share to a host of copycats; and has had only one profitable quarter since going public back in 2011.
In an interview with Techcrunch, Sean Smyth, Groupon’s VP of Global Partner Marketing and Business Development was bullish on GPN’s prospects of rebuilding the company’s past glory – especially in the overseas market:
I think that anything that we look at what we do with Groupon we have our eyes on what can be done to scale internationally. Now we’ve built a platform for our publishers to use globally, which will mean a faster ability to share best practices globally, instead of having every country grouped differently.
For now, Groupon offers its affiliate partners a revenue share of between 10%-20% if they sign up before the end of September.
On another note, we launched the official CAP affiliate network this week. It’s the only iGaming network that empowers affiliates with the data they need to make intelligent, competitive business decisions. If you’re looking to drive revenue to your brands, then join the most cutting-edge one stop shop for managing your offers, reporting and payments– all for free when you join. Register today!