We all know that SEO has two main sides to it: black hat and white hat. What’s unfortunate is that even if you decide to take part only in the latter there’s no telling that Google won’t penalize you for some of your actions. “Google penalizing for white hat.” This sounds like a new thing,…
Google launched their Google Play feature this week with the hope of further consolidating and integrating their ever growing product portfolio. But for regular Google users, and anyone who isn’t following the tech world closely, deciphering the purpose of Google Play can be a bit tricky. That’s not surprising given the fact that Google Play…
[caption id="attachment_18761" align="alignright" width="214" caption="Content is king, and so is Google."][/caption] Google rolled out a record 40 new algorithm updates in yet another sign that the search engine giant is serious about taking on back link builders and content farms head on. Though most of the new changes are less than a month old, they've…
[caption id="attachment_18628" align="alignright" width="265" caption="Is video the key to top page ranking?"][/caption] Google's blended results are a fairly recent innovation from the search engine giant, but they may offer a short cut to grabbing those coveted top page rankings. As it turns out, Google indexes video content in content the same way they index regular…
[caption id="attachment_18618" align="alignright" width="263" caption="Google SEO guru Matt Cutts"][/caption] Will the next Panda update from Google include a penalty for over optimization? That seemed to be the message from Matt Cutts, the head of Google's webspam team in a panel discussion at the South by Southwest Conference in Austin, Texas this weekend. At a panel…
Just a quick disclaimer to start this article with. Here we explain some of the more popular black hat SEO techniques. Even though they do work in the short term, we don’t recommend you to use them as part of your SEO strategy. Black hat works to some extent, but once Google or other search…
There are a number of things that have happened over the last year that make it prudent for anyone operating on a .com to look at changing their .com strategy. Last week, the US indicted Calvin Ayre and seized Bodog.com. Bodog, luckily, had long since shifted to a non-US based domain. Other recent cases have…
[caption id="attachment_17884" align="alignright" width="237" caption="Panda3.3 includes 40 individual changes."][/caption] Depending on who your ask Panda 3.3, the latest algorithm update from Google, is either the end of link building and SEO as we know it; or it's no big deal. It's all in the eye of the beholder. But since Google is pretty tight lipped…
Search Engine Optimized (SEO) Web content and newspapers are a lot alike; the information that gets noticed on either format reside on the top of the page, or above-the-fold. SEO guru Neil Patel recently shared some of his best tips for keeping your content in that critical above-the-fold real estate on the Google search results…
Due to a recent page rank and algorithm update recently, many people have begun to complain about Google’s means of changing their search parameters and how ‘unfair’ it is that these are not globally announced. It is with that in mind that I decided to look a little deeper into why this may be and…
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