Black Hat and White Hat SEO practices are a lot like the fictional little angel and little devil that sit on our shoulders dispensing advice. One of them offers solid advice that's always the right thing to do, while the other one offers up short cuts with short term benefits. We all know that we're…
A very important tool that is often overlooked by affiliates is website content. Beyond having active forum topics and good advertising, casino affiliates can do great things for their business and website by pushing new content on a regular basis. The benefits of pushing out new content on your site are countless and this article…
2011 saw many algorithm updates rolled out by the Big G: Google Panda 2.5 came in October, Panda 3.1 came in November—then Google made the announcement that no more updates would happen during the holidays (awww). Well, the holidays are over and Panda 3.2 was rolled out on January 18, 2012. Although Google has stated…
[caption id="attachment_16544" align="alignright" width="325" caption="Successful affiliates, like Mario, are always improving."][/caption] Successful affiliates are the ones who never stop improving on a good thing. Finding something that works well isn’t good enough for these top dogs and they always ask themselves, “What could I be doing better?” Between the potential for legalized online poker in…
It’s late Friday afternoon, you’re sitting in front of your computer thinking of new ‘quirky’ domains to purchase, when you realize that you have amassed a collection of domains so long, that it takes you 20 minutes to cycle through them. Okay … maybe that’s just me … but what started as a fun project…
Last year’s Google Panda updates were a major wake up call for web masters across the world. Sloppy SEO practices, content farms and low quality content were punished and a lot of sites saw their traffic, and revenue, fall dramatically. Fortunately, recovering from Panda’s punch is possible if you’re willing to make a few changes…
Do you know the difference between authority and popularity? If you’re managing an affiliate site these are two terms you need to understand because they’re major factors in how Google determines page rankings. Determining which of these factors is more important can go a long ways towards driving more traffic to your sites. Authority Sites…
SEOmoz SEOmoz is one of the best tools to research your site versus your competitor’s site(s). It offers keyword competition analysis, website crawling and optimization recommendations to help boost your traffic. SEOmoz also has their own server farm where they crawl the web to check on various websites and provide you with up-to-date information.
Many affiliates fall into the trap of SEO outsourcing. One iGaming affiliate recently declared he decided to try and rank up quickly by outsourcing all of his work to an SEO company and left them to continue where he left off. In just under a month, his site was blacklisted by Google and he was…
Are you ready for the latest Internet domain name land grab? Starting Thursday, January 12, the Internet Corporation for Assigned Names and Numbers (ICANN) will be accepting applications for new, customized, generic top-level domains (gTLDs). That means that some businesses will be able to customize domain names such as .pokerstars or .pepsi. But for anyone…
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