How many times should you be using your keyword in any given blog posting? If you're willing to answer that question with a number, chances are you've been duped by one of the biggest frauds in SEO, the myth of keyword density. The myth of keyword density state that there is a magical percentage of…
One of the stickiest issues in the move towards regulated sports betting in the United States is the integrity fee demanded by professional sports leagues. These requested fees, which range anywhere from one to two percent of the handle but have varied from state to state, would supposedly help the leagues prevent sports betting from…
MGM Resorts is partnering with GVC Holdings on a deal to offer sports betting services to its American players both at land-based casinos and via online gambling platforms. The new joint venture is a 50-50 deal that's already earned the blessings of Wall Street as GVC stock prices soared to record prices on word of…
When it comes to Google search results, even the most casual student knows there's only so much you can do to influence your ranking. At a certain point, you have to have confidence that your content is good enough to help boost your overall results. When it comes to Google's Knowledge Graph, however, content creators…
One glaring fact that every small web publisher knows about SEO is that implementing an effective SEO strategy is not cheap. So why is it that so many publishers fall for pitches from SEO hucksters who make big promises, but offer low, low prices? It's a paradox that's easy to understand. After all, money is…
If you're like most web publishers and casino affiliates, you've probably got something of a love/hate relationship with online reviews. After all, online reviews give every customer, no matter how irrational or he or she may be, an open forum to blast your business to smithereens. But they also let your most satisfied customers work…
When it comes to boosting your overall page rankings in both competitive and long-tail keywords there's one factor that casino affiliates frequently overlook, credibility. Credibility is a huge factor with both end-users and Google's ubiquitous search bots and, good news here, boosting your overall is much easier than you might think. Credibility is something that's…
If you worked at Neds, Australia’s newest online gambling operator, you might not think twice about hitting every button on an elevator in an effort to grab a little extra quality time with this week’s odds. If you worked at the Australian Standards Bureau (ASB), however, you might look at that slick move as promoting…
Search engine optimization is a strange and fickle mistress. After all, SEO practices that are standard procedure one day can wind up being poison the next thanks to Google updates like Panda and Penguin. So what's a web publisher to do in an environment like this? How about sticking to the basics and avoiding gimmicks…
Lawmakers in Pennsylvania have approved a new law that legalizes internet gambling across state. It's a move that could seriously boost the Keystone State's position in the US gambling hierarchy and usher in a new age of internet gambling in the United States. HB-271 was passed by the Pennsylvania House of Representatives on Thursday after…
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