When it comes to boosting your overall page rankings in both competitive and long-tail keywords there’s one factor that casino affiliates frequently overlook, credibility. Credibility is a huge factor with both end-users and Google’s ubiquitous search bots and, good news here, boosting your overall is much easier than you might think.
Credibility is something that’s definitely in the eye of the beholder and that’s because most end-users have some pretty basic expectations for the sites they’re doing business with, especially when it comes to internet gambling. Bearing that in mind, it’s in your own best interest to look legitimate from the get-go. This means making basic data, like contact information and your location, readily available and easy to find. In doing so, you’re sending the message that there’s actually a person behind your site who will respond if something goes wrong.
Another factor that plays big with both cyber and human visitors is the amount of advertising you host on your site. While advertising is by no means a deal breaker, it should also be kept to a minimum. Google has long penalized sites that host advertising on the “top fold” or top half of the page and end-users are similarly repelled by advertisements that come off as being too prominent. In short, keep your hosted advertising to a minimum and keep it on the bottom half of the page.
Credibility is, of course, something that can’t simply be added on to a page with a few tricks and gimmicks. In the end, none of these recommendations will matter much to anyone if you’re not following up with customer service messages and providing a reliable product to your customers.