Google's latest update is nameless, harsh, and has no mercy for thin content. Though it wasn't given a name (Google doesn't do that anymore) the SEO media has dubbed it, the Phantom Update. Though most SEO watchers don't think the Phantom Update is related to the Panda Updates, it does focus squarely on content. In…
Is name-checking your competition part of your overall content marketing strategy? If you're like most casino affiliates, the thought of mentioning a competitor's site in your content sounds about as appealing as drinking poison. It turns out, however, that acknowledging the other players in your vertical is not only not like drinking poison, it could…
Close your eyes for a moment and imagine a world without SEO. It's easy if you try. The fact of the matter is that plenty of websites get gangbuster traffic, conversions, and rankings without every sweating even the basics of SEO? No link profile? No problem. But how can a website possibly do anything without…
Sometimes, the toughest aspect of implementing a new SEO strategy is simply getting buy-in from the people you work with, especially those folks at the top of the org chart. Bosses, it turns out, come at SEO from a different perspective than the people who are actually implementing SEO strategies and campaigns. To say this…
Google is hitting the SEO world with a solid one-two punch that includes a new Panda update and a never-ending Penguin update. The twin announcements represent a rare moment of clarity from Google in its communications with SEO watchers. That is to say, both of them included relatively solid time frames that referred to named…
It only took a year and a half, but the New Jersey online gambling industry finally has some good news to report. During the 2014 reporting period, Garden State igaming drew in $122 million in revenue. That represents some real progress from its early days and is turning into the poster child for regulated online…
Google is finally replacing Web Spam Chief Matt Cutts and, according to Google, the new Matt Cutts won't be anything like the old Matt Cutts. We'd love to tell you exactly who the new head of Google's vaunted, and highly influential, Web Spam team is, but the search giant is keeping that information under wraps.…
Google finished rolling out its new mobile search algorithm and, so far, its impact on the SEO world has been minimal at best. In mobile search circles, the long-awaited algorithm update was viewed as a game-changing update on par with Panda and Penguin. Respected search engine media outlets, like Search Engine Land, had spent weeks…
To date, many website owners are still clueless as to what search engine optimization or SEO is all about. They believe that it's just about putting keywords in the content and that's it. Well, SEO is a lot more complex than mere keywords. There's so many things that go into doing SEO correctly that committing…
New Zealand's Racing Minister, Nathan Guy, is very interested in online gambling, but don't go targeting him as a potential conversion just yet. Earlier this week Guy commissioned a study group to take a look at New Zealand's online gambling industry and figure out what to do about the problem of offshore gaming sites. That…
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