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NFL Season is Here(!): Bets and Brands to Promote

NFL Football is big business US-facing sports betting affiliates and this week is when the revenue train leaves the station. Starting on Thursday, September 5, regular season action gets under way.

By the time the season winds down on February 2 with Super Bowl XLVII (in New Jersey!) somewhere around $380 billion will be wagered on football games. With only about $1.5 billion of that passing through Nevada, a full $378.5 billion is up for grabs.

If you’re thinking about promoting NFL football wagering, here are some bets and brand you’ll want to be looking at.

In-Play Wagering

Live betting is huge in Europe and the UK, but is still taking off in the US. That said, NFL fans are incredibly knowledgeably and would welcome a chance to wager on the outcome of the next play. This is a good product to promote to fantasy football players and requires an affiliate partner like Bet 365 that fields a robust mobile app.

Prop Bets, Per Head & Fantasy Leagues

There’s more than one way to skin a cat and plenty of ways to cash in on NFL Football.

Prop bets cover exotic propositions such as who will score first and which team will get the most first downs. Though they’re more popular at Super Bowl time, most bookmakers offer them all year round.

Pay per head sportsbooks allow affiliates to be become bookies by outsourcing everything but player acquisition. If you’ve got a core group of players you know well, this is worth looking into.

Fantasy football is, in the eyes of the law, a skill game and is perfectly legal in the US. Affiliates who can monetize fantasy football players might find themselves with a nice group of core players ready to lay down some cash if the US sports betting ban is ever lifted.

NFL Promotions

Wager Web Affiliate – Wager Web is a US-friendly sportsbook that offers players a unique tiered deposit bonus program on every deposit they make. CAP readers can earn between 30% and 35% on revenue share plans.

Betsson/AfilliateLounge – As the affiliate program for Betsson and some other top brands, AffiliateLounge is good choice for promoting the NFL. CAP readers can earn up to a 50% revenue share based on how many players they bring to the table.

Intertops – One of the oldest, and most trusted, names in the online sports betting business, Intertops is another good choice for NFL promotions. The site takes US action and is giving up a 40% revenue share for the first three months.