Saying, "I'm sorry," to customers online isn't always the easiest thing to do, but it's almost always the right thing to do. That's a lesson a major operator failed to heed a couple weeks back when a mix-up on football odds left customers fuming. Rather than stepping up and doing the right thing - issuing…
Online bingo isn't the most glamorous side of the affiliate marketing industry, but it's a solid earner that offers up steady revenue streams over the long haul. Even better, converting bingo players from both outside and inside your current player base can be done using a few basic techniques that almost any affiliate can deploy.…
One of the biggest challenges in creating a mobile marketing strategy is figuring out when to rely on traditional marketing strategies...and when to chuck them out the window entirely. Simply stated, end-users have very different expectations when they visit your mobile site than they have when they visit your desktop site. The sooner you can…
Casino affiliate website design is a complicated business where even the smallest error can create a revenue-killing ripple effect. Even worse, most beginning affiliates (and even a few of the really experienced ones) frequently have no idea they've even made these mistakes. Rookie mistakes, and some guidance on fixing them, were the subject of a…
Banner ads are about 20 years old now. Throughout the years, they've been a core element of the online advertising space, and virtually every brand out there has used them at some point among their online ads. Granted, 15 or even 10 years ago banner ads were still the thing to do, and they brought relatively good…
We all know the general idea of how important social media is in the business space these days. But it's hard to comprehend the full scale of things until we have a look at the actual numbers. So today, let's take a look at 15 interesting pieces of marketing and social media stats - something for…
Understanding the differences between organic and paid traffic is something that every casino affiliate should have a handle on, no matter how small their operations are. While both types of traffic have their advantages, the bigger challenge is knowing when's the best time to pull the trigger on paid and when it's time to go…
The term "user-generated content" or "user-generated data" has been with us ever since 2005. It was around that time when site owners began experimenting with things like online forums, wikis, blogs, and other ways of letting their audience create content for them (what is user generated data / content). The results of this were hit and…
Affiliate marketing is one of the most popular forms of performance marketing. Working with affiliates is the ultimate solution for merchants who want to save on their marketing budgets, and instead let other marketers utilize their own promotional channels to bring in conversions and sales. But the way we know affiliate marketing today hasn't always been like…
Content marketing is undoubtedly one of the best methods of online promotion these days, and the trend is only likely to follow into 2015 as well. However, this doesn't necessarily mean that content marketing is a fail-proof method. In fact, even the top players out there still make mistakes and suffer the consequences. Let's take…
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