DraftKings is hoping to launch its UK-facing product some time in August but is still waiting to receive approval for a UK gambling license. This situation could be a problem for the daily fantasy sports giant in more ways than one. As anyone who has been following the epic crash of the US-facing daily fantasy…
Nevada Governor Brian Sandoval is all in on the idea of establishing an interstate online poker compact with the State of New Jersey. It's an idea that's incredibly popular with igaming operators, but it's not quite as popular with the political powers that make things happen in New Jersey. Governor Sandoval expressed his enthusiasm for…
Illinois Attorney General Lisa Madigan issued a ruling yesterday that labelled daily fantasy sports (DFS) sites such as Draft Kings and FanDuel as gambling sites and banned Illinois residents from participating in DFS. This latest ruling is yet another devastating blow to an industry that was flying high four months ago, but has been mired…
Last week at this time the daily fantasy sports industry was blanketing the US airwaves with advertising and looking at the prospect of massive growth and massive revenues. Well, that was then and this is now. This week, DraftKings and Fan Duel, the two largest DFS sites, are fighting for their lives as fallout from…
If you think e-mail newsletters are an outdated content marketing technique, you're missing out on one the most cost-effective marketing tools ever devised. Not only does e-mail offer an incredible return on investment (ROI), it's also incredibly relevant in the mobile age. As recently as January of this year, 66 percent of all e-mail was…
We all know that personalization is a huge trend in web marketing, but it only scratches in the surface while new techniques such as mindset segmentation go much, much deeper. Mindset segmentation, as outlined by web marketing strategist Kellie Cummings, is all about identifying customers by, "their emotional desires and expectations." Though it might sound…
Keeping a handle on online reputation management is all about staying ahead of trouble when you can, and reacting quickly when trouble does arrive. Unfortunately, most SEO and content managers don't always have a good grasp on the steps they need to take both before and after trouble breaks out. In recent posting on SearchEngineJournal.com…
On its face, content marketing seems like a pretty straightforward activity. All you need to do is come up with quality content; back it with a solid-but-not-overly-aggressive social and SEO strategy; and start counting up your conversions. Right? The only problem with this scenario is that it doesn't account for a multitude of very human…
In the online world, the competition gets stiffer by the day. As an affiliate marketer who makes a living out of referring visitors to companies, you want to make sure that your site is getting the traffic it very much needs. However, how can you make sure you're getting enough or can still do better…
Author authority was a hot topic in SEO circles when Google introduced its authorship markup in 2011. Today, it's been all but forgotten. The idea behind the project was that Google algorithms would recognize specific authors for their content in specific fields. For example, a prolific, and talented, casino reviewer would carry a certain authority…
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