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An iGaming Affiliate’s Guide to Video Content

Over the past couple of years, video content has become increasingly popular and is now something that Google considers a ranking factor. YouTube has gone from strength to strength, and the likes of TikTok and Twitch have provided huge opportunities for content creators. Creating video content can be a little tricky for online casino and…

Assessing the Twitch Opportunity

Twitch is a streaming platform that has gained serious traction in recent years. It’s well-known within the gaming community but other sectors have also used it to gain and grow large audiences, including iGaming affiliates. Understanding what Twitch is and how it works is important if affiliates are to decide whether it is a platform…

UX Trends for Affiliates 

User experience (UX) is one of the most important things for affiliates to master. To put things simply, you cannot expect to retain your audience if you can’t keep your audience engaged. And if they find your website difficult to navigate, they won’t stick around for long. The UX space is changing all the time…

Best Email Marketing Platform for Casino Affiliates

Email marketing is one of the best ways that casino affiliates can reach their audiences and keep them engaged. If you haven’t already integrated email marketing into your site and acquisition and retention activity, it is important to think about which platform is best for you. With so many options to choose from, knowing which…

Everything You Need to Know About Google’s Broad Algorithm Update

Every year, Google releases countless updates that sometimes catch affiliates off-guard. The May algorithm update was the latest, and it’s the biggest change the Silicon Valley giant has made in a long time.   If you’ve noticed changes to your website traffic recently, this might be the reason why. But what has happened, and what can…

Beginner’s Guide for Affiliate Marketers

If you’re considering getting involved in affiliate marketing, you’ll probably have already started the initial phase of online research. And as you’ll quickly discover, there is a lot to learn – which can be daunting if you’re unfamiliar with how it all works. Don’t worry if you’re confused, though, because we’re here to help. This…