Email marketing is one of the best ways that casino affiliates can reach their audiences and keep them engaged. If you haven’t already integrated email marketing into your site and acquisition and retention activity, it is important to think about which platform is best for you.
With so many options to choose from, knowing which provides the features you need can be challenging but fear not, though, because we’re here to help.
Below, you’ll find the three best email marketing platforms for casino affiliates. We’ll also tell you what you should look out for when picking one.
MailChimp is one of the most popular email marketing platforms on the market. Companies in several niches and industries use it, including software as a service (SaaS), fitness, and many more. You can use the tool to create your emails and effectively send them out to your database with ease.
When you use MailChimp, you’ll find a broad range of features available. The platform has an extensive customer relationship management (CRM) suite that enables you to build a rapport with your audience, along with a content studio to help you create engaging newsletters.
MailChimp also lets you create landing pages and run digital ads, along with assisting the management of your social media platforms and more.
You can get started with MailChimp for free, which will give you the marketing CRM tools, a creative suite, and more. Alternatively, you can upgrade to one of the following plans:
- Essentials: $11 per month
- Standard: $17 per month
- Premium: $299 per month
While perhaps not as popular as MailChimp, Aweber is a handy companion if you want to successfully grow an online affiliate business. You’ll find a decent range of email marketing tools, including the ability to create the content you want to send out using ready-made templates.
Aweber also offers a wide selection of other tools to help you manage your time appropriately. You can benefit from segmentation to help you reach the right audience and engage them, along with automation to ensure that you schedule messages at the right time for your audience.
If you need visuals to accompany your email marketing campaigns, you can also use Aweber’s suite of stock photos.
In your early days as an affiliate, you can use Aweber’s free plan. You don’t have to pay for anything until you reach 500 email subscribers, and you’ll have several features available – including landing pages, templates, and sign-up forms.
When you’re ready to upgrade, you can use Aweber Pro. Prices start at $29.99 per month and increase as you gain more subscribers.
Another popular email marketing platform for affiliate businesses is SendX. The product has a wide range of features, including email creation and automation tools to help you use your time more wisely.
With SendX, you can use templates to easily design your emails and get them ready for your audience. To ensure that you send your content to the right people, you can also tag and segment users.
While SendX’s email creation tools are helpful, you’ll also undoubtedly want to know about its reporting capabilities. SendX has analytics that helps you check clickthroughs, open rates, and more.
Pricing for SendX starts at $7.49 per month. Like Aweber, the cost increases as your email subscriber list grows.
What Should You Consider When Using an Email Marketing Platform?
As you’re in the gambling sector, you’ll need to remember that different rules apply to what you can and cannot do when it comes to email marketing. And depending on where you operate, the rules can and will differ from country to country.
In some jurisdictions, you cannot include bonus offers in your email send-outs – and some casino brands simply won’t allow you to promote their sites via newsletter send-outs.
When you can’t include things like bonus offers, you have to get creative. For example, you can push subscribers to your website and include all of the links and information that the player will need.
Using an Email Marketing Platform Is Great for Growing Your Casino Affiliate Business
You’ll probably want to think of multiple marketing strategies when growing your affiliate business, and email marketing is – when done correctly – one of the best ways of doing this. If you can engage your subscribers, you’ll build branding, loyalty, and more.
To help you achieve your goals, you should strongly consider investing in an email marketing platform. Doing so will make the process of building, growing, and serving a database of subscribers much more efficient.
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