Every second Monday, CAP hosts an exclusive feature with online marketing pro Bob Rains, to provide you with insider info on the ins and outs of Internet marketing — from affiliate program best practices to search engine optimization, and all points in between. Editors' note: Bob will be a featured speaker at CAP Euro London. Details coming soon! Bob Rains Q&A, No. 3, Monday, January 5: The Value of Quality SEO Services Question: Someone recently quoted me £6000 a month ... Read more

Search engine optimization -- or SEO, is the art of configuring your website to appear at the top of the rankings in Google, Yahoo, or other search engines when certain terms are searched for --  can be extremely difficult and time consuming.  Google has SEO rules in place that makes its traffic very difficult to reach to new websites. In short, websites do not see serious traffic until they are considered authority websites. Authority websites have a natural flow of ... Read more

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If you want to have an effective casino affiliate page, then you are going to need some type of coding. You will need to use meta tags on the site because these are how search engines find your site. Search engines are very important because that is how many people will come across your site. One of the most effective types of coding that you can use is CSS (Cascading Style Sheets). Coding can be done in various ways ... Read more

HTML Editor If you don’t already have a HTML Editor, an excellent choice is CoffeeCup FREE HTML Editor, bang for bucks(No Bucks!) this editor will do it all, and then some! If you are able to buy a HTML Editor, and as pricey it is, an excellent choice is Adobe Dreamweaver. http://www.coffeecup.com/free-editor/ http://www.adobe.com/products/dreamweaver/ FTP We’ll need a pretty decent FTP (File Transfer Protocol) program to upload our files from our computer, to the webhost. An excellent and free choice is SmartFTP http://www.smartftp.com/ftplib/download/ Google Toolbar Google Toolbar is a ... Read more