Bet365 is is revamping and relaunching its casino affiliate marketing program as Bet365 Partners. The new program features a new suite of support tools and, according to company officials, a new approach to its relationship with its affiliate partners of all sizes.
The key feature of Bet365 Partners appears to be an enhanced suite of analytics tools that includes customize dashboards; new alerts; in-depth link management; and plenty of ways for affiliates to see exactly what is happening with their accounts. Affiliate marketers will also have access to geo-specific marketing materials that will allow them to communicate with broad sets of potential players.
One feature of Bet365 Partners that really stands out is suite of compliance tools designed to help affiliates navigate local rules, as well as supporting efforts to fight problem gambling. This is pretty clearly a reaction to enhanced enforcement of compliance rules in most European countries, as well as a commitment by the gambling industry as a whole to fight problem gambling.
In a statement reported on by GamblingInsider.com, a Bet365 spokesperson explained the rationale behind the new program saying, “Due to the ever-changing nature of affiliate marketing, we were keen to establish a brand and platform that would demonstrate the company’s continued commitment to this global digital marketing channel.
“With over 63 million customers it is important that our Partners feel part of a brand they can be proud of, that is representative of their involvement in supporting its growth.
“This led to the creation of bet365 Partners, which signifies how we see our long-standing and emerging relationships. With compliance and safer gambling at the heart of it, the new site brings better resources, clearer communication and enhanced support.”
Bet365 Partners’ new features will be rolled out over the next few months.