MaximBet NIL deal courts Colorado female athletes

MaximBet is looking to turn female college athletes in Colorado into brand ambassadors with a new plan that capitalizes on their newfound power to cash in on their likenesses. It’s an innovative strategy that should bring MaximBet plenty of positive press, while offering the athletes a chance to elevate their profiles.  The plan, which is…

GeoComply has bad news for black market sports betting

The rise of regulated sport betting in the United States has been great news for licensed operators such as DraftKings and BetMGM. These companies have seen business boom as Americans of all stripes throw down hundreds of millions of dollars every week on their beloved NFL and college football games. But the sports betting boom…

Nevada July gambling revenue breaks all-time record

Nevada's gambling business saw its best month ever in July 2021 as Silver State casinos hauled in $1.36 billion without the benefit of convention traffic. July's smoking hot numbers shattered the previous monthly record of $1.23 billion, which was set in May, 2021. The question now is whether or not Nevada's good time can survive…

PointsBet signs on as official sportsbook of the NFL

PointsBet has been selected to be one of the NFL's approved sports betting partners. It's a deal that shows how far the league has come from the days when its officials swore up and down that regulated wagering would mean certain doom for the integrity of the game. The deal includes lots of opportunities for…

New Jersey online casino hits revenue record for July 2021

The New Jersey online casino market reported record revenue of $118.7 million for the month of July, 2021. The Garden State's online gambling market is one of the United States' most active markets and is often a good predictor of what the future looks like for the rest of the county. In this case, it's…

Q2 US gambling revenue hits record $13.6 billion

There's no question that the 2020s are truly a golden age for regulated gambling in the United States. With the rise of regulated sports betting, operators have seen a boost to all of their operations and their bottom line revenue numbers are getting bigger each month. In that context, it's no big surprise that the…

NBC Sports announces new sports betting unit

Regulated sports betting in the United States continued its march towards credibility this week as NBC Sports announced the formation of a new division that will focus solely on gambling content. It's the first big announcement like this from a major American television network, though it's likely not the last. NBC Sports Next is the…

888 Holdings readies Sports Illustrated branded sportsbook

888 Holdings is preparing to launch a Sports Illustrated branded sportsbook in Colorado later this year. It's a bit of innovative marketing that's aimed at making the 888 Holdings brand stand out in an increasingly crowded US sports betting market where rising above the crowd is getting harder and harder. As it stands, 888 Holdings…

Florida legislature OK’s regulated sports betting

Florida Governor Ron DeSantis signed a bill this week that will bring regulated sports betting to the United States' third most populous state. It's a move that some lawmakers say will fill gaping holes in the state's budget. Other lawmakers, however, say that the bill is far too generous to the Seminole Indian Tribe, which…

Multiple Las Vegas casinos return to 100 percent capacity

Nevada gaming regulators have approved most of the state's big casinos to reopen at 100 percent capacity as of this week. It's a huge milestone that will hopefully put Nevada's beleaguered gambling business back on the path to security and prosperity after 14 months of pandemic-driven instability and chaos. Under the terms set by the…