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The Overstock SEO lesson

Every high-profile SEO slapdown offers a lesson to be learned. And Overstock's recent Google penalties only help support the new reality that bad SEO is worse than no SEO. ... Read more
 

The mobile casino revolution and SEO

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SEO Spring Cleaning: Three tricks you need to stop doing

With so many changes taking hold of the SEO world, and Google's continual tweaking of their algorithm, it's a great time for a SEO fresh start. So no matter where you're at with your business, you might want to reassess your SEO strategy. ... Read more
 

Google Panda: confirmation or catastrophe?

The Google Panda update, or farmer update, was meant to help weed out unoriginal sites and help marketers who create fresh, informative content. ... Read more
 

Use social bookmarks to get more backlinks

  If you're happy with the traffic coming to your website, if you're placing on page one of Google search results, and if you're making as much as you want, you don't need to read this article.   But if you've got original content and you're struggling to move up in search results, working hard at building an email list, and hoping to increase your affiliate commissions, this article is for you.   Recover from the penalties to content farms For instance, if you're been working ... Read more
 

Google PageRank – Myths and Truths

You're probably reading this because one of the questions you're asking yourself is "What is the purpose of PageRank?"The answer is actually quite simple, but the relevance and important of PageRank in today's context can be a little confusing.What Google Says?First, lets look at what Google says about PageRank : "PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that ... Read more
 

SEO Tools for Affiliates

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SEO Tips: Easy backlinks aren’t worth the trouble

We've all heard it."Link to me, and I'll Link to you."And for the most part, as new affiliates, we've all said yes, unless we're picky about PageRank, age of domain, and the amount of traffic the site is receiving.Is exchanging links a a good idea? Yes. Can it be a bad idea? Yes.According to Google’s Webmaster central help files, the following things can get your site kicked out from Google: Your site's ranking in Google search results is partly based on ... Read more
 

Making the most of Google Local in the US

Since casino affiliate marketing largely means promoting international brands, the standard rules of local SEO don’t apply. Although most countries have their own Google page — google.fr in France, google.com.au in Australia, etc. — make no mistake: Savvy web users in any country tend to utilize the main Google.com page when searching online. So, in a global sense, local isn’t always local. The WSOP as business model, and marketing toolBut that doesn’t mean that Google Local can’t still help your ... Read more
 

The importance of content to your keyword strategy

If you're in the casino affiliate marketing business, you're probably an expert in your niche. And if you've been in the business for a few years, you've probably witnessed the increasing importance of your website's authority to your natural search results, and thusly, your traffic.This situation is not going to change anytime soon. In fact, on Jan. 21, 2011, Principal Google Engineer Matt Cutts blogged about "content farms," websites with shallow and low-quality content. Cutts said that Google will continue ... Read more
 
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