10 Lessons to Learn from Matt Cutts
Stick to Your Guns
When you cut to the core of Cutts you’ll find that he is one incredibly consistent guy. Not only does he not care what his critics think, he sticks steadfastly to his cored directives.
At the end of the day he, and Google as a whole, want end-user searches to take them to high quality sites that give them the information they’re really looking for. Like the stearn, but loving, parent Cutts simply won’t deviate what he believes is the right thing for end-users.
Casino affiliates who adhere to white hat SEO, no matter how long it takes, are already on board with this philosophy.