Bettson Peru nabs naming rights for major football league

If you're a gambling operator, one of the best ways of getting your logo out in the world is to do what Bettson Peru is doing - connect with the local football league. The company recently entered into a deal with country's big soccer leagues that includes a logo sponsorship on team jerseys and a…

William Hill purchases BetAlfa to enter Colombian online gambling market

UK operator William Hill is making a major move on the South American online gambling market with its recent purchase of a large stake in BetAlfa, a licensed Colombian operator. It's believed that purchase is just the first step in what appears to be a major effort to plant the William Hill flag in the…

PokerStars Exits Colombian Market

PokerStars has exited the Colombian online gambling market, citing over regulation and their inclusion on a governent blacklist as the main factors. The company's exit from a potentially lucrative market, and its battles with an entrenched bureaucracy illustrate the challenges operators face as they enter emerging gambling markets. News of PokerStars' Colombian exiting began spreading…

How To Capitalize On The World Cup

The FIFA World Cup is almost here. The craze starts on June 12 and will go on for over a month, concluding on July 13. What this means for affiliates are great opportunities for some seasonal profits and a way to reach new audiences - people who aren't normally all that interested in gambling. Here…

Adding a Second Language to Your Website: Good or Bad Idea?

There are two routes that may suggest that it is time for you to add a second language to your website: You have a penetrated a second market niche and the NEED for it arises. This means that you already have a built audience that speaks another language. For American affiliates, this audience will usually…

Is Brazil iGaming's Last Frontier?

One of the biggest economic triumphs of the 21st Century is taking place right now the country of Brazil. Over the last few years, the world's fifth largest country has been experiencing incredible economic growth (as much as 7% a year). Though things have slowed down recently, Brazil's boom that's brought a host of middle…

Gambling Affiliate Programs For Latin America

[caption id="attachment_27558" align="aligncenter" width="425" caption="Hola Affiliates, Come To Latin America!"][/caption] Latin America is one of the fastest growing markets in the world with Brazil leading the way and claiming host to both the 2014 FIFA World Cup and 2016 Summer Olympics.  As the market grows so will the people’s desire to gamble online and this…

Playtech Enters Mexico; Strength of Latin American iGaming Market Heats Up

Playtech's online gaming platform is coming to Mexico thanks to a new deal between the software maker and Mexican gaming giant Grupo Caliente. Under the agreement, Caliente will eventually be able to expand its operations outside of Mexico to other parts of Central and South America. This latest development is another sign that the Latin…

Performance Media Targets South America

[caption id="attachment_17939" align="alignright" width="272" caption="Brazil's economy is growing rapidly."][/caption] Perform is partnering with Full Play SA to significantly expand their South American soccer portfolio. The deal gives the digital sports media group access to an additional 900 South American, most of the big leagues in Bolivia, Ecuador, Uruguay, Paraguay and Peru and showcases the growing…