Google Cracking Down on Webmaster Guideline Violators

Google has a warning for web publishers who repeatedly violate the terms of the Webmaster Guidelines; get in line ASAP or face severe penalties as being removed from the search results entirely. The warning was posted late last week on Google's Official Webmaster Blog and does not seem to be inspired by any specific event.…

Google Traffic to Wikipedia is Definitely on the Skids

Google is sending a lot less traffic towards Wikipedia than it was just a few months ago. It's a phenomenon that would send affiliates into a tizzy, but Wikipedia officials aren't all that concerned. It Started With a 'Gradual Decline' News of Wikipedia's dropping traffic broke last week on Similarblog, an affiliate and web marketing…

Google Becomes Alphabet (But Search Remains the Same)

Google has announced a significant corporate restructuring that's bringing its far flung business ventures under an umbrella company called, Alphabet. The creation of Alphabet is a move designed to quiet investor concerns about how much money the search giant is spending on radical innovations like driverless cars, but won't impact Google's search business. Under the…

Google Rolls Out Panda 4.2 Refresh

Google is rolling out its latest Panda refresh after nearly a year's worth of waiting. Unlike previous Panda updates and refreshes, this latest named refresh is being implemented very slowly. In fact, it's rolling out so slowly that many publishers might not even notice that it's happening. In practical terms, this means that some site…

Google Seeks SEO Manager: Dream Job or Nightmare?

Google is hiring for what's either the very best, or very worst job in the search optimization; an in-house SEO Manager. That's right, the birth place of modern search is looking for an SEO expert to help drive traffic to their web properties. The lucky SEO expert who picks up the gig will need to…

Social Media Strategy Update: Google Indexes Less Than 4% of Tweets

If Twitter is part of your big picture SEO strategy, you're probably giving it more credit that Google currently does. According to a new study from Stone Temple Consulting (STC), as reported on by SearchEngineJournal.com, Google only indexes about 3.4% all Tweets. Even worse, most of the accounts that are getting indexed are influencers with…

Are You Compliant with Google’s ‘Phantom Update’?

Google's latest update is nameless, harsh, and has no mercy for thin content. Though it wasn't given a name (Google doesn't do that anymore) the SEO media has dubbed it, the Phantom Update. Though most SEO watchers don't think the Phantom Update is related to the Panda Updates, it does focus squarely on content. In…

Would Your Site Still Rank Without SEO?

Close your eyes for a moment and imagine a world without SEO. It's easy if you try. The fact of the matter is that plenty of websites get gangbuster traffic, conversions, and rankings without every sweating even the basics of SEO? No link profile? No problem. But how can a website possibly do anything without…

Here’s What Your Boss Doesn’t Know About SEO

Sometimes, the toughest aspect of implementing a new SEO strategy is simply getting buy-in from the people you work with, especially those folks at the top of the org chart. Bosses, it turns out, come at SEO from a different perspective than the people who are actually implementing SEO strategies and campaigns. To say this…