What's the secret to creating truly engaging social media content? According to content marketing guru Neil Patel, the secret involves a heaping dose of good old fashioned psychology. In a recent posting titled, How to Psychology to Maximize Social Engagement, Patel shared a number of tips for digging into the heads of your readers in…
Can a good sense of humor help small-time casino affiliates level the playing field against their big-time competitors? That's the conclusion content marketing guru Neil Patel came to in a recent blog that should be quite interesting any affiliate who struggles with the challenges of content marketing. Of course humor needs to be expressed in…
The early days of Internet 2.0 were an underdog's dream world where the smallest blogs competed with massive corporations on a digital playing field that was fairly level. Those golden days are in the distant past now as big business has figured out the basics of effective blogging. But does that mean that smaller blogs…
If you think e-mail newsletters are an outdated content marketing technique, you're missing out on one the most cost-effective marketing tools ever devised. Not only does e-mail offer an incredible return on investment (ROI), it's also incredibly relevant in the mobile age. As recently as January of this year, 66 percent of all e-mail was…
Let's face it, search engine optimization (SEO) has become pretty complicated over the past few years. Since Google cracked down on thin content with its Panda algorithm, SEO's have turned into a bunch of scientists obsessed with data and spreadsheets. What they've collectively forgotten is that SEO doesn't have to be a complicated affair. In…
We all know that personalization is a huge trend in web marketing, but it only scratches in the surface while new techniques such as mindset segmentation go much, much deeper. Mindset segmentation, as outlined by web marketing strategist Kellie Cummings, is all about identifying customers by, "their emotional desires and expectations." Though it might sound…
There's not a web publisher in the world who doesn't ask him or herself, "How can I get a top ranking for my content?" After all, we all know that a top page ranking for any keyword is the best available source for quality traffic. But in a recent blog posting titled, No More Tricks:…
Content marketing fads come and go (remember the infographic?) but a few fundamentals definitely apply to this critical piece of the bigger web marketing puzzle. If you've been struggling with getting your own content marketing strategy back on track, here's a few fundamentals from SEJ's Julia McCoy you might want to consider. Video Matters If…
Google is sending a lot less traffic towards Wikipedia than it was just a few months ago. It's a phenomenon that would send affiliates into a tizzy, but Wikipedia officials aren't all that concerned. It Started With a 'Gradual Decline' News of Wikipedia's dropping traffic broke last week on Similarblog, an affiliate and web marketing…
What if we told you it was possible to post up twice as many casino blog postings as your making right now? Though it might sound far-fetched, there are a few techniques, that just about anyone can learn, that can really help you put the petal to metal (or keyboard in this case) to seriously…
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