Google's latest update is nameless, harsh, and has no mercy for thin content. Though it wasn't given a name (Google doesn't do that anymore) the SEO media has dubbed it, the Phantom Update. Though most SEO watchers don't think the Phantom Update is related to the Panda Updates, it does focus squarely on content. In…
Keeping a handle on online reputation management is all about staying ahead of trouble when you can, and reacting quickly when trouble does arrive. Unfortunately, most SEO and content managers don't always have a good grasp on the steps they need to take both before and after trouble breaks out. In recent posting on SearchEngineJournal.com…
Anyone who has ever been responsible for the day to day operation of a website can tell you that content creation is never-ending task. Even worse, coming up with fresh, dynamic content on a daily basis can fatigue even the most creative minds. This phenomena, known as content fatigue, was the subject of a recent…
On its face, content marketing seems like a pretty straightforward activity. All you need to do is come up with quality content; back it with a solid-but-not-overly-aggressive social and SEO strategy; and start counting up your conversions. Right? The only problem with this scenario is that it doesn't account for a multitude of very human…
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