With the Mega Millions jackpot in the inching past the half billion mark, it's safe to say the United States is in the grips of Lotto fever. Gaming affiliates need to keep an eye on this market because it could seriously impact their revenues in the months and year to come. Just last week Illinois became…
The Masters Golf Tournament is the Super Bowl of professional golf, but as a sports betting opportunity, it frequently gets shortchanged. That’s too bad because PGA golf tournaments are the perfect opportunity for grabbing players from some very desirable demographic groups. Whale of a Demographic If you’ve ever watched a PGA tournament broadcast you probably…
When asked why he robbed banks, a famous bank robber once replied, “Because that’s where the money is.” At CAP, we that sentiment applies well to the affiliate marketing world. While we certainly don’t advocate robbing banks, we do believe that if you’re looking for good advice, you need to go straight to the source.…
Google launched their Google Play feature this week with the hope of further consolidating and integrating their ever growing product portfolio. But for regular Google users, and anyone who isn’t following the tech world closely, deciphering the purpose of Google Play can be a bit tricky. That’s not surprising given the fact that Google Play…
Last Sunday the Illinois Lottery became the first American lottery game to begin selling ticket and all indications are that they've got a big hit on their hands. By the end of day Sunday, the first day tickets were available online, sales had topped more than $15,000. Sales are expected to remain strong for the…
[caption id="attachment_18836" align="alignright" width="259" caption="Serving Hong Kong bettors for over 100 years."][/caption] Satellite Information Services (SIS) will be the new provider of English and Scottish League football statistics to the Hong Kong Jockey Club (HKJC) under a new deal announced this week. SIS holds the exclusive distribution rights on this and is partially owned by…
[caption id="attachment_18761" align="alignright" width="214" caption="Content is king, and so is Google."][/caption] Google rolled out a record 40 new algorithm updates in yet another sign that the search engine giant is serious about taking on back link builders and content farms head on. Though most of the new changes are less than a month old, they've…
Social media sites like Facebook, Twitter and LinkedIn are some of the most powerful, and reasonably priced marketing tools available to gaming affiliates today. But because the medium is still developing, many webmasters still aren't certain how to integrate social media into their overall conversion strategies. But with hundreds of millions of current users and…
With 68 college basketball teams competing in 67 games over two and a half weeks, March Madness, the NCAA College Basketball Tournaments is one of the biggest events in the sporting world. It's also a huge opportunity for sports book affiliates to reach new players who might be flying under the gaming radar. The Big…
[caption id="attachment_18455" align="alignright" width="200" caption="Spain; home of cathedrals and would-be online gambling"][/caption] Spanish gaming license applicants could hear word on their status in as little as two weeks, according to recent reports in Electronic Gaming Review. But the sudden resignation of Spanish gaming boss Juan Carlos Alfonso Rubio could throw a wrinkle in the process.…
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