Penguin was such a far reaching update that narrowing down its real intent is kind of tricky. During CAP's recent SEO Roundtable, How iGaming Affiliates Can Recover from Penguin, we asked some top SEO experts: What three factors they thought Google looked at when they created Penguin? Here's the three factors Bastian Grimm; Kay Schaefer;…
Like Bigfoot, SEO myths are always out there, here are a few you need to know about. Keyword Density Matters Is there a magical keyword density that can make your pages soar to top rankings? No there is not. Yes, you can over-optimize or keyword stuff (which makes Matt Cutts frown), but you can't get…
Google Panda updates and refreshes are the kind of thing that keep most affiliate partners up at night. After all, you never really know when, or how hard, they're going to hit your sites. By now, most webmasters have adjusted to the original Panda update (which gives them more time to focus on dealing with…
SEO forums are once again buzzing with rumors of a Google Penguin refresh or update though, as is normally the case, hard details are hard to come by. As of this writing, there has been no official announcement from Google on the subject. This current round of buzz is centered on a forum threads titled…
Search engine optimization is a practice that requires a fair amount of guess work. After all, Google is pretty stingy with details about how they really want things done. Not only that, but SEO best practices can change dramatically overnight. (If you don't believe that, then you weren't impacted by Penguin or Panda.) In the…
Firefox While Mozilla Firefox wasn't the first open source web browser, it's arguably the most successful. Still, Mozilla is struggling to compete against web giants like Microsoft and Google. Still, Firefox has managed to hang on to a 25% share of the worldwide browser market. PROS: With about a zillion different add-ons, Firefox is by…
What's more important for securing top page rankings, SEO or social shares? Actually, that's kind of a trick question. While the winds of change are definitely blowing in social media's direction, there's still plenty of life left in traditional, white hat SEO. The trick is coming up with a balance of techniques that maximize the…
How long does it take for Google to rank a page? Visit any SEO or affiliate marketing forum on the Web and you'll see this question asked time and time again. It's a legitimate question, but it's not one that's easily answered. The fact is, there's no single factor that can determine when, and how…
Site metrics are a complicated, but necessary, element of getting an affiliate marketing business off the ground. After all building a player base is going to a lot easier if you've got up-to-the-minute stats like page views, unique visitors and bounce rates. Free web analytic tools like Google Analytics are a great starting point, but…
It should also be noted that this article represents the views of the author and not necessarily those of the staff at CAP. So we’ve all been aware that negative SEO was going to be something of an issue going forward... especially in a sector as competitive as ours. Having worked on a site that…
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