Google just unrolled a Top Heavy algorithm update aimed sites too much above the fold advertising. The update was announced via a typical Matt Cutts Tweet reading: Minor weather report: Update of goo.gl/OpIDL launching today. ~0.7% of English queries noticeably affected. The original Top Heavy update was unrolled back in January and impacted less than…
Google released the Penguin 3.0 update today. The update was announced, in the usual fashion, with a Tweet from Matt Cutts reading: Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: http://goo.gl/AF5kt While 0.3% sounds like a small number, it could just be the tip of the iceberg. Google often…
Search engine optimization is a bit like Jason from the Friday the 13th slasher films. No matter how many times it's declared dead, it always finds a way of coming back. Of course those folks signing SEO's death certificate usually have self serving motivations for their diagnosis. A recent infographic from SEOBook titled, When Will…
Google released a set of Webmaster Guidelines updates this week that are aimed at reining in rich snippet abuse. The update is a mix of Panda and Penguin concepts but the underlying message is undeniable: spammy links and content are not part of Google's big plan for the Web. While we definitely recommend any webmaster…
[caption id="attachment_27777" align="aligncenter" width="425" caption="Yahoo Improves BOSS Products For Affiliates"][/caption] Internet media giant Yahoo has recently improved their BOSS paid service product (Build Your Own Search Service) with combining popular tools Place Spotter and Place finder as part of the package. Consequently, both these tools will not be available as free stand-alone products and will…
Matt Cutts has announced a new Google algorithm update targeting exact match domains (EMD). Though Google says the update is targeted at "low-quality" EDMs and should be impacting less than 0.6% of queries, but SEOs are saying otherwise. Word of the EDM update came on Friday through Cutts' Tweet reading: Minor weather report: small upcoming…
[caption id="attachment_27651" align="alignright" width="259" caption="Google has some big ideas, and Panda is just one of them."][/caption] Did Q3 signal the end of Google Panda's ability to strike terror into the hearts of SEOs? With each passing month, and each Panda refresh, the number of search queries impacted by Google's bad-content killer keeps getting smaller. Here's…
Getting a handle on what Google really wants and whether you're providing it or not is question that keeps plenty of SEOs up at night. So how can anyone possibly know what Google is really looking for? That's where SEO tools like the Hubspot's Page Grader come into the picture. This tool is included with…
Now that it's been a few months since the Penguin update took its toll, many affiliates are asking what they can do avoid further trouble? After all, Matt Cutts has already warned that the next round of Penguin will be jolting and jarring. We posed that question to the experts on our SEO Roundtable: How…
Google for Entrepreneurs is a new service from the search giant designed to empower small businesses by giving them the tools they need to succeed. If Google just happens to find the next big thing or killer app in the process, well that's just icing on the cake for the search giant. The new suite…
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