For anyone suffering under Penguin's wrath, Google's new Disavow Links Tool seemed like a gift from the heavens. But there's more to this tool than meets the eye and that means SEOs should think long and hard before making the Disavow Links leap. In a recent article on SearchEngineLand.com, writer Erin Everheart pointed out some…
Should gaming affiliates be worried about Google's recent exact match domain (EMD) Update? The answer to that question, and so many other SEO questions, depends a lot on the overall quality of your site. Want to know more about the EMD Update? Check out Google Update Targets Exact Match Domains. Webmasters operating exact match domains…
[caption id="attachment_28896" align="alignright" width="259" caption="Keep slicing"][/caption] Are you focusing your SEO efforts on specific sectors of various gambling markets? If you're not, you're missing a big opportunity to better reach, and convert, players across the gaming demographic. A recent article on SEObook.com titled, Three Ways to Break Down a Market, provided some great tips for…
In my previous two articles of this series we took a walk down memory lane together and reminisced on "The Good Old Days of Online Poker." You know, the days when money seemed to grow on trees and there wasn’t a worry in the world. Sadly, those days are long gone. Being a US poker…
[caption id="attachment_28874" align="alignright" width="144" caption="Google cares about conversions."][/caption] Google's default settings for AdWords accounts using Conversion Optimizer or Enhanced CPC will be defaulting to Optimize for Conversions starting November 12. It's a move the company says will increase conversions by as much as 5%. Users who prefer to set their own options can still do…
Is Google's Disavow Links the answer to your Penguin fueled fever dreams? It could be, but if you were hoping for a magic wand to make your bad link troubles disappear forever, you'll have to keep waiting. Here's what every SEO needs to know about Disavow Links. (For more in-depth look, check out Search Engine…
Google is now reporting almost all instances of manual actions, according to a speech given by Webspam Team Leader Matt Cutts at Pubcon last week. That means every time a human lays a penalty on your site, they'll let you know. Most actions are still done algorithmically but manual actions are still common, especially when…
Google's Penguin update hit gaming affiliates harder than almost any of the company's previous algorithm updates. That's because Penguin targeted a number of SEO practices, like paid link networks, that weren't necessarily considered black hat. Webmasters and SEOs can argue about Penguin's validity all they want, but that doesn't change the facts on the ground;…
[caption id="attachment_28602" align="aligncenter" width="422" caption="Jeremy Enke, pre-UIGEA"][/caption] In my last article of this series, I spoke about "The Good Old Days of Online Poker." To those fortunate enough to be in the industry during this period, they would agree that these were indeed VERY good old days. How could you not like it when $300+…
What's the next big trend in paid search advertising? According to a recent article on SearchEngineLand.com, mobile devices are shaping the future of paid search more than any other, single factor. And that future is increasingly complex. A big part of understanding how to target mobile users is understanding mobile use behavior patterns, said the…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
