Whether they like it or not, everyone who does business on the Internet is captive to the whims of the only search engine that matters. Google. The massive Mountain View, California firm controls upwards of 66% of the Internet search market and around 44% of the online advertising market. Though Google will eventually face some…
#1 - Link Removal Popular SEO wisdom these days is that time spent removing bad links might be better spent building good ones. The thought is that since good links are worth more long term, that's where the time/money should be spent. This might come as surprise to SEOs who thought that Google's Disavow Links…
[caption id="attachment_30344" align="alignright" width="265" caption="Happy 21st Update, Panda!"][/caption] Google algorithm updates keep life exciting for SEOs and webmasters and while it was pretty slow by Google standards, November 2012 was no exception. Between Panda update; page rank update; and an unexpected security mess, the big boys of search had something to mess up everyone's day.…
The SEO world is on edge today with news of a serious security within the widely used Google Webmaster Tools (GWT) suite. A number of credible industry sources are confirming that former account users who were previously blocked or deleted from GWT accounts have been, once again, granted access. You don't need to be network…
Facebook and Yahoo! may be working together on a partnership that could upend the balance of power in the search engine business. Unconfirmed sources are telling the UK-based Telegraph that the companies are working on a deal that could seriously boost both of their profiles, and revenues. As tantalizing as the deal may sounds (especially…
When it comes to competitive intelligence, a complete list of your competition's link profile is about as valuable as it gets. That's why SEOs are buzzing about a new Google Webmaster Tools hack that allows users to spy on their competitors links. According to a number of published reports on sites like SearchEngineLand.com, the competitive…
How well is your current SEO strategy working? Unless you're regularly conducting thorough SEO audits, you might not have any idea which parts are working and which parts are dragging you down. While there are plenty of consultants offering full SEO audits, that's not always necessary. We recently talked to with Peter Handley, SEO Director…
The Federal Trade Commission (FTC) is stepping up pressure on Google to change their ways or face a big-time anti-trust complaint. According to a number of published reports, the two sides have been negotiating concessions from Google, but things aren't moving fast enough for the Feds. Most sources say that a formal anti-trust complaint from…
[caption id="attachment_29356" align="alignright" width="265" caption="21 pandas?"][/caption] Panda bears may be languishing near extinction in the wild, but the Google Panda is alive and well. This week Google rolled out their twenty first update of the much maligned algorithm. Like most Panda updates, this one began with a flurry of rumors on SEO forums across the…
Google algorithm updates are a regular feature of the SEO landscape and October, 2012 provided a good deal of them. Between Panda, EMD and Penguin, Matt Cutts and his minions at the Webspam team were very busy. Here's a recap of the October Google updates: EMD Update - The Exact Match Domain (EMD) update was…
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