Just a quick definition to start this post with. Your website's bounce rate is the number of visitors who arrive on your site and hit the "back" button without ever visiting another page of your content. Now, why is it so important? Mainly, two reasons: If most of your audience leaves your website within the…
February 2013 was a relatively quiet month for SEOs with little going on besides a PageRank update and the regular mix of rumors and small refreshes. Panda 25? Late in the month SEO forums began buzzing with rumors of a Panda update (number 25 if you're keeping track). As is normally the case with Google…
[caption id="attachment_32618" align="alignright" width="243" caption="Link clean up is very important."][/caption] As the SEO world adjusts to life after Penguin, webmasters are starting to figure out how to identify bad links and become a site that link vendors can trust. In a recent Search Engine Journal article SEO consultant Alan Bleiweiss took on this topic in…
Google has penalized a UK newspaper group for engaging in a huge link selling plan that pushed the limits of Google's tolerance for paid content. Webmasters on both sides of the plan felt took a major PageRank hit as a result of the scheme. While sites are routinely warned, and punished, for this type of…
[caption id="attachment_32477" align="alignright" width="279" caption="It's a white hat world out there."][/caption] Search engine optimization (SEO) just ain't what it used to be. Between Panda and Penguin, the pathway to top SERPs is long, involved, and there's no such thing as an SEO shortcut anymore. Today's SEO is all about the end-user experience. Google overlords like…
Keeping up with SEO best practices these days is difficult at best. Techniques you may have used successfully for years can be rendered worthless with a single Google algorithm update. Given the nature of this shape-shifting beast, it's not surprising that even SEO professionals aren't catching everything. In a recent blog post titled, 5 SEO…
SEO best practices are constantly changing and techniques that work today might be page rank poison tomorrow. Long tail keywords, however, continue to pack a punch, despite Panda and Penguin's best efforts. SEO guru Neil Patel recently addressed how long tail keywords can boost SEO in a recent blog post on QuickSprout.com titled, The State of…
Webmasters can get a second chance at conversions with Google's Remarketing feature. Remarketing is an innovative feature that combines the power of AdSense, with a dash of Big Brother, to help sites draw back would-be customers who've already moved on. Here's how it works. Remarketing Basics Remarketing uses a small bit of embedded code to…
Last year's Exact Match Domain (EMD) Update is one of Google's most misunderstood algo updates yet. While the update does punish low-quality EMDs, it didn't kill the practice entirely. In a recent SEOMoz blog titled, The Exact Match Domain Playbook: A Guide and Best Practices for EMDs, by Todd Malicoat laid out some strategies for…
[caption id="attachment_32334" align="alignright" width="229" caption="Matt Cutts"][/caption] Google has good news for SEOs who've been receiving unnatural link warnings but were unable to identify them. In a brief video released today, Google Web Spam Chief Matt Cutts explained how to spot these links, as well as what Google is doing to make this process easier in…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
