No matter how complicated today's SEO may seem, there's no school like the old school. That's the point Searchland.com blogger Adam Audette makes in a very interesting column titled, The Paradox of New SEO vs Old SEO. While Audette readily acknowledges the evolution of SEO, and the impact of modern phenomena like social media and…
Google SEO updates in the first quarter of 2013 included a couple Panda rollouts and a bombshell announcement from Matt Cutts. As usual, Cutts dropped plenty of hints about impending updates and SEO forums were filled with rumors. The only thing that made Q1 really special is that it may have been the last time…
In case you're not entirely familiar with the idea, H1 and H2 tags are ones of the basic HTML elements that build every webpage. Over the last couple of years there's been a discussion going on regarding the importance of these tags and the proper way to use them. In short, H1, H2, and all…
Online businesses live and die on web metrics, but most webmasters rely on a very narrow range of them to make mission-critical decisions. While page views and unique visitors are definitely important numbers, they're hardly the only ones affiliates should be watching. In a recent posting on Hubspot titled, 15 Metrics Every Marketing Manager Should…
Is Facebook Graph set to unseat Google as the king of search? Is Facebook Graph actually a search engine? Affiliates and SEOs have been batting around these kinds of questions ever since Facebook announced the launch of their new social search engine earlier this year. To help CAP readers understand what Facebook Graph is, and…
Did Matt Cutts keep his word and roll out a new Panda update this weekend? Google representatives aren't talking, but some webmasters reported seeing signs of an update as early as Friday afternoon. Because Google has implemented rolling updates, it could be some time before the full impact of the update (if indeed there was…
There is much "stock" advice out there, so to speak, that every new affiliate planning to launch a website encounters at some point. One of the specific pieces of such advice is to get a server in the exact location where your main audience is. However, does it really matter? Apparently, yes and no. Here's…
Keyword Stuffing When search engine optimization was in its infancy, more was definitely better. That led SEOs to pack content with keywords that search engine bots would easily absorb. While the bots evolved, keywords stuffing never really went away (which is one of the main reasons that Google felt compelled to develop Panda). Panda or…
Google is launching a major attack on spammers this year starting with a major Panda update sometime in the next week. Matt Cutts confirmed the impending update at the SMX Conference in San Jose earlier this week. Besides saying the update should roll out on Friday, or Monday at the latest, Cutts was short on…
PageRank (PR) is one of the most enticing, and misunderstood, metrics in the SEO world. That one little number that means so much to webmasters is based on a complicated algorithm that's barely comprehensible to the average person. While your PR is a number that's easy to hang your hat on, it's regularly both misinterpreted…
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