[caption id="attachment_34085" align="alignright" width="290" caption="Cutts shows his human side in blog dump."][/caption] Matt Cutts is the Oracle of SEO and when he speaks, people definitely listen. That's what's make his recent mass blog posting (he refers to it as, "coughing up a hairball) so very interesting. The blog postings cover a wide swath of topics…
Getting tips from Google on how to properly optimize a website can be a maddeningly complicated, and often fruitless, process. That's why a new, albeit very short, piece by Kaspar Szymansk of Google's Dublin, Ireland office is a very helpful tool to keep handy. Though the steps may seem a bit elementary to longtime SEO…
One of the best definitions of convergence analytics comes from ClickZ.com. They advise to think of convergence analytics as the marketing equivalent of "one ring to rule them all." But what does it mean exactly? 1. What Convergence Analytics Is In other words, convergence analytics is taking various stats and data from a number of…
Last month Google made it clear that they'd no longer be announcing algorithm updates and this month, they made good on that promise. While there were no official algorithm updates there was still plenty of SEO news and, not surprisingly, a few rumors on various SEO forums. Here's a few of the SEO and Google…
Google is handing out more and more manual penalties these days to webmasters who aren't sure exactly why they've been targeted. In a recent interview with SearchEngineland.com Google Webspam Head, Matt Cutts attempted to address this issue and provide a little guidance for confused SEOs. In typical Cutts fashion, his responses were pretty murky and…
If you're like most affiliate businesses out there, then you probably don't have an unlimited budget for marketing, SEO, social media and other types of promotion. Actually, SEO may just be the most costly item on this list. Anyway, don't worry, there still are some things that you can do on a shoestring budget, especially…
Hate SEO, don't you? Here are the 8 reasons why you should love it (as long as it's the ethical search engine optimization you're interested in). 1. It Works For Everybody It may sound like a basic kind of advice, but we want to guide your attention to what happened to the L.A. Times and…
During the 1970s, muggings were so common in New York City that many citizens carried "mugger money" in a nod to the inevitability of street crime. Though NYC has cleaned up considerably since then, that same concept is being applied to securing online databases from unauthorized access. It's called, "data object security," and it could…
Do affiliates poach sales from their operators SEO and PPC efforts or do they help boost those efforts? The answer, it turns out, is a little bit of both. That's the conclusion Search Engine Journal blogger Andy Riemer draws in an intriguing posting titled, How Affiliates Can Help & Hurt SEO & PPC’s Bottom Line.…
Are sophisticated click fraud schemes, like the Chameleon, utilizing botnets to rob affiliates partners and operators every month? According to a recent report from eZanga, a click fraud protection program, that's exactly what's happening and it's costing webmaster as much as $6.2 million every month. Here's a few botnet basics that every gambling affiliate should…
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