Online casinos offer a plethora of games to their players to enjoy, which is exactly the point of online gambling, right? However, many times it turns out online casino affiliates focus on promoting those games that are highly popular among players, such as slots, roulette and blackjack, among a few others. Whereas it makes sense to promote those games that appeal to players the most, it might benefit you to promote a few games that are often left in the back of the online casino games repertoire.
Now bear with us, we have not gone crazy, and we are not about to recommend that you spend time promoting games that will not generate profit. The purpose of this article is to give you proactive information on how you can dig deeper into niches within your market that appear to be small, but that are actually proportionally significant in relation to more popular casino games.
- Request your casinos’ statistics. It makes sense to promote the games assumed to be popular and profitable, but we recommend that you contact a few of the online casinos that generate the most revenue in your business and ask them for statistics on the percentage of players accessing their games. The numbers can turn out to be surprising, and you will realize that some casinos have a similar percentage of players on blackjack and in keno.
- Assess your players’ preferences. Another good idea that will enable you to evaluate if you are promoting the right games is to draw a poll on your website and directly ask players to rate their preference for different casino games. If your players are active users of your site, you can even ask them to answer a poll with more complex questions, such as asking them the number of hours they spend on certain games, or even which games would they be excited to try if you offered juicy promotions for them.
- Baccarat, Video Poker, Live Dealer and Keno. Among those casino games left behind, baccarat, video poker, live dealer games, and keno tend to be the most popular. You might realize that within your players there are niches interested on those games, and even several players already playing them. These games are often overlooked by casino affiliates and they could add to your profits and to the diversity of your website.
- Inform others. It is a fact that people fear what they don’t know. There are many online casino games that are fun and make the online gambling experience more dynamic, but players don’t try them because they have never heard of them or don’t know the rules. Your job is to be on top of these type of issues and make information accessible to your players. Even if it seems like this would take extra time (article writing, link creation, etc.), it is good to consider jumping into the niches for these games before everyone else in the industry does.
We hope you have found these tips helpful, and if you need more information let us know in the comments section or in our forums.