Thinking Small Though it sounds like motivational speaker buzz-speak, you don't have to settle for low conversions rates. According to a recent posting on Search Engine Land, the average conversion rate in most industries is somewhere 2.35% and the top 25% in those industries were converting at higher than 5%. The point here isn't that…
One of the common mistakes that advertisers make when launching a new campaign is focusing only on getting the cheapest clicks possible, and as many of them as possible. When, in fact, a much more important metric in the long run is how likely that traffic is to convert. In other words, there's not much…
The FIFA World Cup is almost here. The craze starts on June 12 and will go on for over a month, concluding on July 13. What this means for affiliates are great opportunities for some seasonal profits and a way to reach new audiences - people who aren't normally all that interested in gambling. Here…
There's a new pool of generic top-level domain names (gTLDs) being added to the world wide web. This will be done gradually throughout the year, and it presents both some great opportunities, but also some serious threats. Talking about the positives first, marketers and affiliates will have a load of new possible website addresses to…
In the ultra-competitive gambling affiliate world, customer service is something that no one can really afford to ignore. After all, Internet 2.0 put the power of publishing in the hands of the people and it doesn't take much effort for a disgruntled player to sully your name forever. While anecdotal evidence of the power of…
Driving depositors to online casinos is a great way to earn money but it's not the only way affiliates can drive revenue. Take a look at these twenty tips for putting a little extra cash in your pocket and go out there and start earning. Cut waste - Whether it's an analytic tool you don't…
Your website conversion rate is one of the few parameters that truly matter for your marketing effectiveness and overall profits. In fact, working on improving your conversion rate is something that always pays off, even if you just manage to make things better by tens of a percent. So here are 10 things you can…
Quite recently, Google made some changes in AdWords by adding new features and improving the existing ones. Here's a breakdown of what's been going on: Reporting and Management Features This part of the update is targeted towards power users - advertisers running a lot of different campaigns, angles, and spending quite a lot of money.…
Ad viewability (sometimes called ad verification) is a web advertising metric that not only tells advertisers how often their ads are being seen, it also tells them how effectively they're using their ad dollars. Given the fact that, according to an Integral Ad Science study, as many as half of all web advertisements are never…
Like most things in online marketing, native advertising is a somewhat old concept that's been re-designed and given a new name recently. Basically, if you know sponsored content then you know native advertising as well. In other words, native ads are nothing more than advertorials that are meant to look like they're organic content (for…
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