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Unique Value Proposition vs. Your Landing Page Conversions – How to Handle it Properly

Less than 10 seconds is often what it takes for the average visitor to decide that they want to leave your landing page. (source) This isn't good news for affiliates, or marketers in general. In other words, what it means is that your landing page has only a very short while to showcase your offer…

Are Affiliates Lousy Entrepreneurs?

Affiliate marketing is a business that naturally attracts people who fancy themselves as entrepreneurs. And why shouldn't it? This business is ideal for anyone who is willing to put in tremendous amounts of time and effort to their business before ever seeing a dime in revenue. It's also a business that can handsomely reward all…

Marketing Showcase: Gwages & Ace Revenue

Ace Incentives Program There's a lot more to affiliate management than just answering e-mails and phone calls in a timely manner. In the world of affiliate marketing, true client care is all about building strong relationships and customizing affiliate programs to meet specific needs. That area is where the Ace Incentives Program comes into the…

World Cup 2014 Content & Promotion Tips

The FIFA World Cup is one the biggest sporting event on the planet with a total viewing audience over 700 million. For sports betting affiliates, that massive international audience offers plenty of chances for player conversions from almost any country you can name. How big is World Cup 2014? Over the course of 32 days…

Native Advertising: What It Is and Why It's The Future

So we're back on the trendy topic of native advertising. But this time, we'll discuss some of the basic facts about native advertising and how it plays into the affiliate marketing space of today. Native Advertising - The Definition Defining native advertising is turning out to be surprisingly difficult. Many agencies like to put the…