Michigan Lawmaker Introduces Online Gambling Bill

Michigan lawmakers are debating a bill this week that would legalize online gambling in the state. It's not their first attempt at regulating the business and it's one that could be in trouble before it ever really gets off the ground. Representative Brandt Iden (R) introduced HB4926 earlier this week and lawmakers are set to…

Australian Government and Lottery Vendors Take Aim at Lottoland

Lottoland is under attack in Australia. All across the Land Down Under, gambling operators and governmental entities are mounting a fierce resistance to the company's unique business model that allows players to bet on the outcome of local and international lotteries. In Queensland, South Australia, and Victoria, local governments are working feverishly to scale back…

PokerStars Exits Colombian Market

PokerStars has exited the Colombian online gambling market, citing over regulation and their inclusion on a governent blacklist as the main factors. The company's exit from a potentially lucrative market, and its battles with an entrenched bureaucracy illustrate the challenges operators face as they enter emerging gambling markets. News of PokerStars' Colombian exiting began spreading…

Go Deep with Serious Conversion Techniques for Casino Affiliates

In the world of casino affiliate marketing there is one, and only one, standard of success - conversions. Converting a reader into a player is incredibly difficult (but rewarding!) and is what this business is built on. So how do you convert reaers into players? That's the million dollar question and it's one that addressed,…

US Lawmakers Considering Bitcoin Declaration Bill for Travelers

Travelers visiting the United States have long had to declare any cash they’re carrying over $10,000 to immigration officials upon arrival on American shores. If a new Bitcoin bill proposed by Congress passes into law those travellers would have to declare their Bitcoin assets, too. The proposed law (US Bill S.1241) was introduced by GOP…

American Gaming Association Embraces Sports Betting with 'Four Principles'

The American Gaming Association is embracing regulated sports betting with the introduction of a new set of policy principles surrounding the topic. This is a major step forward for North America's most powerful gambling lobby and reflects their newfound confidence that the longtime US sports betting ban is coming to an end. The four policy…

Australian Government Bans Online Poker

Australian lawmakers passed the Interactive Gambling Amendment Bill 2016 in to law this week and, in doing so, also effectively banned online poker in the Land Down Under. The move was terrible news for Aussie poker players, who immediately compared Tuesday to the infamous American Black Friday. It's also likely to accelerate the pace of…

Double Your ROI with Repurposed Content

Content is the heart and soul of any digital marketing operation and anyone who has been in the business for any length of time should have a sizeable archive of older content. Fortunately, all that old content doesn't have to gather dust like the contents of a hoarder house. There are a number of easy,…

Neuromarketing: This is Some Next Level Content Marketing

How do you feel about really digging inside your customer's brains to come up with a content marketing strategy that really works? If you answered, "yes," you might want to start digging into the weird, wild world of neuromarketing. According to Tech Target, neuromarketing is: ...the study of how people’s brains respond to advertising and…

Is Foul Language an Effective Marketing Tool?

Casino affiliate marketing is an incredibly competitive marketplace and affiliates who want to survive must be willing to use every marketing tool they can access. But is it so competitive that you should resort to foul language to make your point to potential players? As it turns out, a bit of salty language could be…