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Paid Media: What it is and Why Should You be Doing it

As the iGaming affiliate space becomes more competitive, many publishers are looking for different ways to get ahead of their rivals. Paid advertising is becoming increasingly popular and its benefits are potentially significant. But what exactly is paid media? How does it work, and what are the benefits? You’ll probably run into challenges, too, so…

What Does an Affiliate Manager Do for Casino Affiliates?

Small business owners need all the help they can get when launching their businesses and in the world of casino affiliate marketing, the affiliate manager is one of the most helpful folks you'll meet. Affiliate managers are the bridge between online casinos, and the affiliates who are bringing them customers. But what do affiliate managers…

How to Negotiate the Best Affiliate Deals

This post will provide top tips for how affiliates can negotiate the best deals with online gambling operators and their affiliate managers. Form strong relationships with affiliate managers There’s an old saying that goes, “You are who you spend your time with.” In short, the people you rub elbows with will impact your behavior, and…

Battle of the brands – how affiliates can establish their own brand

There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…

What Gambling Operators Have Affiliate Marketing Programs?

What gambling operators and gaming operators offer casino affiliate marketing programs? The answer to that question is good news for would-be casino affiliates who want a huge variety of potential partners to work with. Almost every casino operator and gaming company on the planet offers some sort of affiliate marketing program. This ranges from the…