Is quality content a substitute for traditional SEO techniques? That's the point blogger Samantha Stanley made in a recent blog post on Sprout.com. Google's Panda and Penguin updates definitely represented a seismic shift in the company's attitude towards SEO as we know it; as does their new AuthorRank feature. These updates are part of Google's…
The San Francisco Giants and Detroit Tigers are going head to head in the World Series this year, giving sportsbook affiliates a quick break from football promotions. Though the Giants have taken a commanding 2-0 lead, the Series is heading to the Motor City for the next three games. The Tigers are 50-31 on their…
Casino blogs are a great entry way into the affiliate marketing business for anyone with basic technical, writing and marketing skills. Sites like these can be run from anywhere with reliable internet service and don't involve a lot of start-up costs. So what's the catch? Casino affiliate marketing is not a get-rich-quick scheme. Success gaming…
Even though AuthorRank could be a big boom for content writers and the sites that employ them, fewer than five percent of all sites are using the system. If you're part of the 95% who aren't using a rel=author tag, here's what you need to know to get started. What is Google AuthorRank? At its…
Professional football is the dominant sport in the United States and this year as many as 30 million Americans will get in on the action through fantasy football leagues. Fantasy football is a billion dollar industry that permeates every office, frat house and living room in US. Over the past few years, a growing number…
For sportsbook affiliates with a big North American user base, NFL football season is their busiest time of year. That's because between opening kickoff on Wednesday, September 5 and the Super Bowl on Sunday, February 3, nearly $100 billion will be bet on NFL games. How popular is the NFL in the United States? Last…
It doesn't matter if you have a web site, blog or run your own ad campaigns... having your preferred sources for content creation is a must! The best content will usually come from what we write ourselves, but due to limited time and how much we can actually accomplish, this just always isn't possible. For…
When August rolls around, most sportsbook affiliates are so busy preparing for the upcoming NFL and college football seasons that the US Open tennis tournament (August 27-September 9) barely rates a mention. Bad move. Outside of North America, especially in the UK, tennis wagering is an absolutely huge business. Even tennis matches that don't get…
If your Olympic Games coverage isn't seeing the kind of conversions you were hoping for, you may want to focus on Olympic prop bets. It turns out that during most Olympic Games, it's those crazy side bets that bettors are really looking for. Most sports handicappers look at the Olympics with a weary eye. After…
Online gambling is a truly international business. Point your browser towards any of the big casinos or sports betting websites, and you’ll almost certainly find a language or country selection option somewhere near the top of the page. And even among the affiliate websites, it’s now becoming increasingly commonplace to offer multiple language versions of…
News in the iGaming and Sports Betting affiliate world moves fast.
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