Transitioning Out of SEO
Display advertising might be the oldest form of web advertising, but things have changed considerably since the days of blinking gifs and banner ads.
Thanks to geo-targeting and other innovations, today’s web display advertisements can be customized and targeted to nearly microscopic level.
If you’ve got a pretty good idea of what your players’ demographic profile looks like you can target exactly the kind of customers you know you can convert.
SEO refugees who aren’t too freaked out by the Googleplex can even utilize AdWords to do some ridiculously focused bid adjustments. Looking to increase your bids on days when cold weather has potential players stuck at home? There’s a script for that.
In short, this is not your father’s web display advertising.